items tagged with Advertising
An offer Twitter can't refuse?
Written By: David Heath
Section: Whiskey Tango Foxtrot!
Category: All things technical
2009-10-20 01:38:57
Bidding $US500,000 for a 24 hour banner ad on Twitter certainly gets everyone's attention, but is it for the right reasons?
Read More About An Offer Twitter Can't Refuse?...
Written By: David Heath
Section: Whiskey Tango Foxtrot!
Category: All things technical
2009-10-20 01:38:57
Bidding $US500,000 for a 24 hour banner ad on Twitter certainly gets everyone's attention, but is it for the right reasons?
Read More About An Offer Twitter Can't Refuse?...
Microsoft teams up with Family Guy to sell Windows 7
Written By: Jake Widman
Section: Information technology news
Category: Vendors
2009-10-14 16:15:20
A variety show produced by the creator of the animated sitcom Family Guy, set to air November 8, will be shown without commercials but will feature Windows-7 oriented content within the program.
Read More About Microsoft Teams Up With Family Guy To Sell Windows 7...
Written By: Jake Widman
Section: Information technology news
Category: Vendors
2009-10-14 16:15:20
A variety show produced by the creator of the animated sitcom Family Guy, set to air November 8, will be shown without commercials but will feature Windows-7 oriented content within the program.
Read More About Microsoft Teams Up With Family Guy To Sell Windows 7...
Microsoft to offer free Starter Edition of Office 2010
Written By: Stephen Withers
Section: Information technology news
Category: Software
2009-10-09 01:44:37
Microsoft has revealed plans to allow PC vendors to ship a free, advertising-supported edition of Office 2010. There will also be a mechanism for trialling Office 2010 alongside earlier versions.
Read More About Microsoft To Offer Free Starter Edition Of Office 2010...
Written By: Stephen Withers
Section: Information technology news
Category: Software
2009-10-09 01:44:37
Microsoft has revealed plans to allow PC vendors to ship a free, advertising-supported edition of Office 2010. There will also be a mechanism for trialling Office 2010 alongside earlier versions.
Read More About Microsoft To Offer Free Starter Edition Of Office 2010...
Vodafone plans a new marketing message -UPDATED
Written By: Stuart Corner
Section: Telecommunications
Category: ExchangeDaily
2009-09-21 21:12:22
"Make the most of now" has been Vodafone's global marketing mantra for some years. And customers will have to make the most of it now, because it's being dumped in favour of "Power to you."
Read More About Vodafone Plans A New Marketing Message -UPDATED...
Written By: Stuart Corner
Section: Telecommunications
Category: ExchangeDaily
2009-09-21 21:12:22
"Make the most of now" has been Vodafone's global marketing mantra for some years. And customers will have to make the most of it now, because it's being dumped in favour of "Power to you."
Read More About Vodafone Plans A New Marketing Message -UPDATED...
Microsoft Tags attracting commercial attention
Written By: Stephen Withers
Section: Core Dump
Category: Apple and anything else
2009-09-16 19:28:10
We've already got an open standard for QR Code, but Microsoft's plugging away with a proprietary alternative and some organisations are responding.
Read More About Microsoft Tags Attracting Commercial Attention...
Written By: Stephen Withers
Section: Core Dump
Category: Apple and anything else
2009-09-16 19:28:10
We've already got an open standard for QR Code, but Microsoft's plugging away with a proprietary alternative and some organisations are responding.
Read More About Microsoft Tags Attracting Commercial Attention...
Survey says: YouTube's gone mainstream
Written By: Stephen Withers
Section: Information technology news
Category: Internet
2009-09-15 20:45:44
Still think YouTube is just for kids? The diversity of the pioneering online video service's Australian audience may surprise you.
Read More About Survey Says: YouTube's Gone Mainstream...
Written By: Stephen Withers
Section: Information technology news
Category: Internet
2009-09-15 20:45:44
Still think YouTube is just for kids? The diversity of the pioneering online video service's Australian audience may surprise you.
Read More About Survey Says: YouTube's Gone Mainstream...
Major telcos promise to tell the truth when advertising
Written By: Stuart Corner
Section: Telecommunications
Category: ExchangeDaily
2009-09-14 02:11:45
Australia's three largest telecoms operators (and their subsidiary MVNOs) have given a court enforceable undertaking to the ACCC that, according to the ACCC, commits them to "the basic principle of truth in advertising."
Read More About Major Telcos Promise To Tell The Truth When Advertising...
Written By: Stuart Corner
Section: Telecommunications
Category: ExchangeDaily
2009-09-14 02:11:45
Australia's three largest telecoms operators (and their subsidiary MVNOs) have given a court enforceable undertaking to the ACCC that, according to the ACCC, commits them to "the basic principle of truth in advertising."
Read More About Major Telcos Promise To Tell The Truth When Advertising...
NEC major push to reassert ICT credentials in Australia
Written By: Peter Dinham
Section: Information technology news
Category: Market News
2009-09-02 19:54:25
NEC Australia has taken to the hustings to ‘reignite’ its brand awareness in Australia following a restructure of its business to focus on unified communications, managed and integration service, broadband access and digital signage.
Read More About NEC Major Push To Reassert ICT Credentials In Australia...
Written By: Peter Dinham
Section: Information technology news
Category: Market News
2009-09-02 19:54:25
NEC Australia has taken to the hustings to ‘reignite’ its brand awareness in Australia following a restructure of its business to focus on unified communications, managed and integration service, broadband access and digital signage.
Read More About NEC Major Push To Reassert ICT Credentials In Australia...
Microsoft sells digital marketing agency Razorfish to Publicis Groupe
Written By: Stuart Corner
Section: Technology feature
Category: Virtualisation
2009-08-09 16:25:49
Microsoft is to sell digital marketing agency, Razorfish to France based global advertising and PR company, Publicis Groupe, for $US530m in cash and shares, and the two companies will form a strategic alliance.
Read More About Microsoft Sells Digital Marketing Agency Razorfish To Publicis Groupe...
Written By: Stuart Corner
Section: Technology feature
Category: Virtualisation
2009-08-09 16:25:49
Microsoft is to sell digital marketing agency, Razorfish to France based global advertising and PR company, Publicis Groupe, for $US530m in cash and shares, and the two companies will form a strategic alliance.
Read More About Microsoft Sells Digital Marketing Agency Razorfish To Publicis Groupe...
Australian online ad spending grows, despite the GFC
Written By: Stuart Corner
Section: Telecommunications
Category: ExchangeDaily
2009-08-09 15:48:44
Australia's online advertising market has defied advertising market trends, recording growth of 18.5 percent for the full financial year according to figures from the Interactive Advertising Bureau (IAB) Australia in its Online Advertising Expenditure Report.
Read More About Australian Online Ad Spending Grows, Despite The GFC...
Written By: Stuart Corner
Section: Telecommunications
Category: ExchangeDaily
2009-08-09 15:48:44
Australia's online advertising market has defied advertising market trends, recording growth of 18.5 percent for the full financial year according to figures from the Interactive Advertising Bureau (IAB) Australia in its Online Advertising Expenditure Report.
Read More About Australian Online Ad Spending Grows, Despite The GFC...
New online ad industry body formed
Written By: Stuart Corner
Section: Telecommunications
Category: ExchangeDaily
2009-08-09 15:44:30
Twelve of Australia's online advertising companies have formed a new industry body, the Internet Advertising Sales Houses of Australia (IASH Australia) to replace Interactive Advertising Networks of Australia (IANA), to "bring greater accountability for online advertisers."
Read More About New Online Ad Industry Body Formed...
Written By: Stuart Corner
Section: Telecommunications
Category: ExchangeDaily
2009-08-09 15:44:30
Twelve of Australia's online advertising companies have formed a new industry body, the Internet Advertising Sales Houses of Australia (IASH Australia) to replace Interactive Advertising Networks of Australia (IANA), to "bring greater accountability for online advertisers."
Read More About New Online Ad Industry Body Formed...
Big slice of the Apple: just how big is Apple's advertising budget?
Written By: David Swan
Section: Technology feature
Category: Virtualisation
2009-08-03 18:17:39
Apple is the most successful brand in the world, according to an international online poll of marketers. Surely this isn't just due to its iPods and iPhones, but also its advertising. So exactly how much does Apple rely on advertising..?
Read More About Big Slice Of The Apple: Just How Big Is Apple's Advertising Budget?...
Written By: David Swan
Section: Technology feature
Category: Virtualisation
2009-08-03 18:17:39
Apple is the most successful brand in the world, according to an international online poll of marketers. Surely this isn't just due to its iPods and iPhones, but also its advertising. So exactly how much does Apple rely on advertising..?
Read More About Big Slice Of The Apple: Just How Big Is Apple's Advertising Budget?...
Stuff yourself silly - how much free lunch can you cope with?
Written By: David Heath
Section: Whiskey Tango Foxtrot!
Category: All things technical
2009-07-21 22:20:57
The prevailing attitude right across the Internet is that the user pays their ISP; everything else is free. Wrong!
Read More About Stuff Yourself Silly - How Much Free Lunch Can You Cope With?...
Written By: David Heath
Section: Whiskey Tango Foxtrot!
Category: All things technical
2009-07-21 22:20:57
The prevailing attitude right across the Internet is that the user pays their ISP; everything else is free. Wrong!
Read More About Stuff Yourself Silly - How Much Free Lunch Can You Cope With?...
Microsoft and Yahoo! deal close?
Written By: Stephen Withers
Section: Information technology news
Category: Search engines
2009-07-19 18:12:36
It looks like the on/off relationship between Yahoo! and Microsoft may finally be consummated.
Read More About Microsoft And Yahoo! Deal Close?...
Written By: Stephen Withers
Section: Information technology news
Category: Search engines
2009-07-19 18:12:36
It looks like the on/off relationship between Yahoo! and Microsoft may finally be consummated.
Read More About Microsoft And Yahoo! Deal Close?...
NEC Australia continues revamp, with new ad agency
Written By: Stuart Corner
Section: Telecommunications
Category: ExchangeDaily
2009-07-07 17:17:30
NEC Australia has continued its push to boost its fortunes, appointing communications agency Loud as its advertising agency, describing the move as "part of a renewed focus on marketing aimed at raising [our] brand awareness amongst the business and ICT community."
Read More About NEC Australia Continues Revamp, With New Ad Agency...
Written By: Stuart Corner
Section: Telecommunications
Category: ExchangeDaily
2009-07-07 17:17:30
NEC Australia has continued its push to boost its fortunes, appointing communications agency Loud as its advertising agency, describing the move as "part of a renewed focus on marketing aimed at raising [our] brand awareness amongst the business and ICT community."
Read More About NEC Australia Continues Revamp, With New Ad Agency...
Nokia names Carat as global media partner for move to 'solutions marketing'
Written By: Stuart Corner
Section: Telecommunications
Category: News
2009-06-17 21:10:20
Nokia has appointed Carat, part of the Aegis Group, as the single global media partner to handle its media planning and buying on the strength of its digital capabilities.
Read More About Nokia Names Carat As Global Media Partner For Move To 'solutions Marketing'...
Written By: Stuart Corner
Section: Telecommunications
Category: News
2009-06-17 21:10:20
Nokia has appointed Carat, part of the Aegis Group, as the single global media partner to handle its media planning and buying on the strength of its digital capabilities.
Read More About Nokia Names Carat As Global Media Partner For Move To 'solutions Marketing'...
How to make money from your Facebook profile
Written By: Davey Winder
Section: Information technology news
Category: Internet
2009-06-01 07:05:03
Think that social networking is a waste of time? Try telling that to the online entrepreneur who has sold his profile to a tongue cleaning company.
Read More About How To Make Money From Your Facebook Profile...
Written By: Davey Winder
Section: Information technology news
Category: Internet
2009-06-01 07:05:03
Think that social networking is a waste of time? Try telling that to the online entrepreneur who has sold his profile to a tongue cleaning company.
Read More About How To Make Money From Your Facebook Profile...
Wolverine claws his way into your computer
Written By: David M Williams
Section: Technology feature
Category: Server
2009-04-15 01:07:10
Movie tie-ins aren’t a new advertising stunt, but I have to express my surprise when it comes to Wolverine RAM for your desktop or server!
Read More About Wolverine Claws His Way Into Your Computer...
Written By: David M Williams
Section: Technology feature
Category: Server
2009-04-15 01:07:10
Movie tie-ins aren’t a new advertising stunt, but I have to express my surprise when it comes to Wolverine RAM for your desktop or server!
Read More About Wolverine Claws His Way Into Your Computer...
He's a Mac, he's a PC, but we're Linux
Written By: David M Williams
Section: Technology feature
Category: Server
2009-04-14 00:14:02
Earlier this year the Linux Foundation launched a competition for budding writers, film makers and just general Linux enthusiasts to make their own grassroots advertisement to compete with Apple’s highly-successful “I’m a Mac” series of adverts. The winner has now been announced.
Read More About He's A Mac, He's A PC, But We're Linux...
Written By: David M Williams
Section: Technology feature
Category: Server
2009-04-14 00:14:02
Earlier this year the Linux Foundation launched a competition for budding writers, film makers and just general Linux enthusiasts to make their own grassroots advertisement to compete with Apple’s highly-successful “I’m a Mac” series of adverts. The winner has now been announced.
Read More About He's A Mac, He's A PC, But We're Linux...
Microsoft loses Lauren and gets Giampaolo to go on the Mac attack
Written By: Davey Winder
Section: Technology feature
Category: Server
2009-04-04 18:05:03
The latest Microsoft ad has gone public and, like the first, goes straight for the Mac jugular. Leaving controversial Lauren behind, now it's the turn of cool Giampaolo to make a power point.
Read More About Microsoft Loses Lauren And Gets Giampaolo To Go On The Mac Attack...
Written By: Davey Winder
Section: Technology feature
Category: Server
2009-04-04 18:05:03
The latest Microsoft ad has gone public and, like the first, goes straight for the Mac jugular. Leaving controversial Lauren behind, now it's the turn of cool Giampaolo to make a power point.
Read More About Microsoft Loses Lauren And Gets Giampaolo To Go On The Mac Attack...
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