Advertising
Bad Phorm: Detectives question BT over secret trials
By: Davey Winder
File under About Bloody Time. At long last UK police detectives have questioned BT about the secret Phorm trials it carried out without customer knowledge nor consent. Does this mean a formal investigation is to follow?
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By: Davey Winder
File under About Bloody Time. At long last UK police detectives have questioned BT about the secret Phorm trials it carried out without customer knowledge nor consent. Does this mean a formal investigation is to follow?
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Auntie developing ad-backed bbcTunes music download service
By: Davey Winder
The BBC is planning a music download service so fans can pay for tracks that have been broadcast on TV and Radio for free. Has Auntie gone stark raving mad?
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By: Davey Winder
The BBC is planning a music download service so fans can pay for tracks that have been broadcast on TV and Radio for free. Has Auntie gone stark raving mad?
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This advertising stinks!
By: Stuart Corner
No, not a value judgement, simply a statement of fact: Japanese telco NTT Com is offering digital signs equipped with aroma-emitting devices "to strengthen the impact of marketing communications." Apparently they are very effective.
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By: Stuart Corner
No, not a value judgement, simply a statement of fact: Japanese telco NTT Com is offering digital signs equipped with aroma-emitting devices "to strengthen the impact of marketing communications." Apparently they are very effective.
Read More About This Advertising Stinks!...
It's a joke: In a Linux world without walls who needs Windows?
By: David M Williams
Microsoft are poised to launch a new $USD 300 million advertising campaign this week, starring comedian Jerry Seinfeld among others. The marketing types responsible are intending to counter Apple’s successful "I’m a Mac" line, but the slogan picked out is simply on the wrong foot from the start and is thwarted by Linux immediately.
Read More About It's A Joke: In A Linux World Without Walls Who Needs Windows?...
By: David M Williams
Microsoft are poised to launch a new $USD 300 million advertising campaign this week, starring comedian Jerry Seinfeld among others. The marketing types responsible are intending to counter Apple’s successful "I’m a Mac" line, but the slogan picked out is simply on the wrong foot from the start and is thwarted by Linux immediately.
Read More About It's A Joke: In A Linux World Without Walls Who Needs Windows?...
iPhone 3G: all your Internet parts are not belong to us
By: Alex Zaharov-Reutt
Oops - the UK’s Advertising Standards Authority has banned an Apple iPhone 3G ad claiming that “all the parts of the Internet are on the iPhone” after two complainants pointed out the iPhone lacks Flash and Java. Good decision or bureaucracy gone mad?
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By: Alex Zaharov-Reutt
Oops - the UK’s Advertising Standards Authority has banned an Apple iPhone 3G ad claiming that “all the parts of the Internet are on the iPhone” after two complainants pointed out the iPhone lacks Flash and Java. Good decision or bureaucracy gone mad?
Read More About IPhone 3G: All Your Internet Parts Are Not Belong To Us...
Chef serves up food ad network
By: Stephen Withers
An Australian chef aims to link major brands in the food and beverage markets with specialist web sites that cater for culinary enthusiasts.
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By: Stephen Withers
An Australian chef aims to link major brands in the food and beverage markets with specialist web sites that cater for culinary enthusiasts.
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MillionDollarCu.be: can lightning strike twice?
By: Stephen Withers
Perhaps you remember UK student Alex Tew and his million-dollar home page? It triggered a number of copycats back in 2005 and 2006, but none that we've seen have come within coo-ee of matching the original's success. But someone thinks it's time to take another shot.
Read More About MillionDollarCu.Be: Can Lightning Strike Twice?...
By: Stephen Withers
Perhaps you remember UK student Alex Tew and his million-dollar home page? It triggered a number of copycats back in 2005 and 2006, but none that we've seen have come within coo-ee of matching the original's success. But someone thinks it's time to take another shot.
Read More About MillionDollarCu.Be: Can Lightning Strike Twice?...
Microsoft's anti-Apple weapon: Seinfeld
By: Stephen Withers
There have been rumblings that Microsoft was preparing a response to Apple's "I'm a Mac... and I'm a PC" ads. Now, the Windows maker's secret weapon has been revealed: Seinfeld.
Read More About Microsoft's Anti-Apple Weapon: Seinfeld...
By: Stephen Withers
There have been rumblings that Microsoft was preparing a response to Apple's "I'm a Mac... and I'm a PC" ads. Now, the Windows maker's secret weapon has been revealed: Seinfeld.
Read More About Microsoft's Anti-Apple Weapon: Seinfeld...
Adobe Flash fingered in malware clipboard trickery
By: Stephen Withers
Malicious Flash content appearing on otherwise legitimate sites may be to blame for sending users to malware-laden web pages.
Read More About Adobe Flash Fingered In Malware Clipboard Trickery...
By: Stephen Withers
Malicious Flash content appearing on otherwise legitimate sites may be to blame for sending users to malware-laden web pages.
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Bad Phorm: EU demands UK Government response on intrusive web ad tracking technology
By: Davey Winder
Controversial behavioral advertising targeting outfit Phorm, whose Webwise ad technology monitors user browsing habits to serve appropriate advertising messages, might have dragged the UK Government into a slugfest with the European Union over a possible breach of strict Euro data laws...
Read More About Bad Phorm: EU Demands UK Government Response On Intrusive Web Ad Tracking Technology...
By: Davey Winder
Controversial behavioral advertising targeting outfit Phorm, whose Webwise ad technology monitors user browsing habits to serve appropriate advertising messages, might have dragged the UK Government into a slugfest with the European Union over a possible breach of strict Euro data laws...
Read More About Bad Phorm: EU Demands UK Government Response On Intrusive Web Ad Tracking Technology...
AOL ready to be split up: report
By: Stephen Withers
Time Warner has done the groundwork needed to split AOL's dial-up Internet access operation from its advertising and content business. However, with merger rumours involving Microsoft and Yahoo! already in the air, the question is who would be interested in buying what.
Read More About AOL Ready To Be Split Up: Report...
By: Stephen Withers
Time Warner has done the groundwork needed to split AOL's dial-up Internet access operation from its advertising and content business. However, with merger rumours involving Microsoft and Yahoo! already in the air, the question is who would be interested in buying what.
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Telstra claims Australian first with 3D TV
By: Alex Zaharov-Reutt
Although 3D TV has been demonstrated over several years at technology trade shows, for gaming, advertising, television, movies and more, Telstra claims it’s first to commercially install the technology at its “Executive Briefing Centre” in Melbourne, Australia.
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By: Alex Zaharov-Reutt
Although 3D TV has been demonstrated over several years at technology trade shows, for gaming, advertising, television, movies and more, Telstra claims it’s first to commercially install the technology at its “Executive Briefing Centre” in Melbourne, Australia.
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Palm Centro hits two-million sales mark, “beats” iPhone
By: Alex Zaharov-Reutt
Smartphone maker Palm, which once enjoyed the incredible media, consumer and developer attention currently being lavished upon the iPhone, has shown its far from out of the race by shipping more than 2 million of its Centro models, while an ad network report shows more mobile Internet ads are served to Palm devices than iPhones.
Read More About Palm Centro Hits Two-Million Sales Mark, “Beats” IPhone...
By: Alex Zaharov-Reutt
Smartphone maker Palm, which once enjoyed the incredible media, consumer and developer attention currently being lavished upon the iPhone, has shown its far from out of the race by shipping more than 2 million of its Centro models, while an ad network report shows more mobile Internet ads are served to Palm devices than iPhones.
Read More About Palm Centro Hits Two-Million Sales Mark, “Beats” IPhone...
Fairfax in ACCC undertaking not to say “free” when hidden charges apply
By: Alex Zaharov-Reutt
Fairfax may be the master of its own “Domain”, a real estate website that it owns, for which it promoted “free” mobile alerts that turned out to cost 55c each. Although the charge levied was via a telecommunications company and thus a third party, the ACCC has decided that this may have been misleading.
Read More About Fairfax In ACCC Undertaking Not To Say “Free” When Hidden Charges Apply...
By: Alex Zaharov-Reutt
Fairfax may be the master of its own “Domain”, a real estate website that it owns, for which it promoted “free” mobile alerts that turned out to cost 55c each. Although the charge levied was via a telecommunications company and thus a third party, the ACCC has decided that this may have been misleading.
Read More About Fairfax In ACCC Undertaking Not To Say “Free” When Hidden Charges Apply...
Ballmer urges troops to slap down Apple and Google
By: Stephen Withers
A 'state of the union' memo from Microsoft CEO Steve Ballmer to all his employees makes it clear that the company still sees Apple and Google as threats, but for very different reasons. The defensive tone of the memo which mentions Microsoft's competitors by name is an unmistakable sign that the company is feeling the heat.
Read More About Ballmer Urges Troops To Slap Down Apple And Google...
By: Stephen Withers
A 'state of the union' memo from Microsoft CEO Steve Ballmer to all his employees makes it clear that the company still sees Apple and Google as threats, but for very different reasons. The defensive tone of the memo which mentions Microsoft's competitors by name is an unmistakable sign that the company is feeling the heat.
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Google gobbles up Russian ad service provider
By: Stephen Withers
In yet another move to consolidate its seemingly unassailable online advertising empire, Google has agreed to acquire Russian contextual advertising service ZAO Begun for $US140 million. Is there no end to the consolidation of web advertising companies?
Read More About Google Gobbles Up Russian Ad Service Provider...
By: Stephen Withers
In yet another move to consolidate its seemingly unassailable online advertising empire, Google has agreed to acquire Russian contextual advertising service ZAO Begun for $US140 million. Is there no end to the consolidation of web advertising companies?
Read More About Google Gobbles Up Russian Ad Service Provider...
Microsoft, Yahoo! circling AOL for acquisition
By: Stephen Withers
The fracas over the proposed Microsoft and Yahoo! merger just got a whole lot more interesting with a willing AOL coming to the table for an acquisition or merger. Both Microsoft and Yahoo! are keen to boost their position in the Internet advertising market, something which AOL could provide.
Read More About Microsoft, Yahoo! Circling AOL For Acquisition...
By: Stephen Withers
The fracas over the proposed Microsoft and Yahoo! merger just got a whole lot more interesting with a willing AOL coming to the table for an acquisition or merger. Both Microsoft and Yahoo! are keen to boost their position in the Internet advertising market, something which AOL could provide.
Read More About Microsoft, Yahoo! Circling AOL For Acquisition...
PlayStation 3 opens up to in-game advertising
By: Davey Winder
Phil Rosenberg, Senior Vice President at Sony Computer Entertainment America has gone on record today to state that the "PS3 is open for the ad business" and how contextual in-game advertising is "positive for the games medium." What does he mean, and is it a good thing for gamers?
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By: Davey Winder
Phil Rosenberg, Senior Vice President at Sony Computer Entertainment America has gone on record today to state that the "PS3 is open for the ad business" and how contextual in-game advertising is "positive for the games medium." What does he mean, and is it a good thing for gamers?
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