Sydney, July 22, 2008
http://www.aimia.com.au/i-cms?page=4539

Four experts share insights on how best to use digital to deliver first-rate online research

Jordan Louviere, Executive Director, Centre for Study of Choice, UTS
"How the web and web-panels enable experiments to test the likely consequences of strategic and tactical actions".

David Briggs, Principal, Galaxy Research
"Discussing the importance of questionnaire design. Specifically, the difference between online questionnaire design and other methodologies, with practical examples such as political polling".

David Brudenell, Commercial Director, Pureprofile
"Speaking about the commercial difference online market research makes to your business, and how to make this happen".

James Breeze, Chief Experience Officer, Objective Digital
"Using the social networks and the web to rapidly gather research data for free, a case study about an online requirements gathering project, to create an online counselling products business strategy, brand and website."

Why is this event worth your time?
This forum is designed to transfer knowledge from the experts in the field to you – helping you achieve better overall results in your work through best use of the online research resource.

You will gain an understanding of how to use market research in the digital age and how this will make your job easier.

What does market research enable you to do?
- Predict or anticipate future trends & attitudes based on tracking the consumer mood
- Justify & validate your creative ideas and strategy
- Gain the edge in pitches with unique insights generated quickly
- Ensures that people understand and benefit from the things you produce
- Know what your customers are saying right now!

AIMIA & pureprofile invite you to attend a 2 hour forum looking at how market research in the digital age will benefit you and your business.

Make sure you reserve your place and register today!

Who should attend?
CEOs, Senior Management, anyone that wants to benefit there business through market research.

Event Details:
When: July 22, 2008
Where: KPMG Auditorium
Address: 10 Shelley St, Sydney

Times:
09:30am Registration and Networking
10:00am Forum begins
11:00am Moderated Discussion
12:00pm Forum ends

Early Bird Discount (Ends July 9)
AIMIA Members: $50
Non-Members: $100

Standard Registration (From July 10)
AIMIA Members: $60
Non-Members: $120
(All prices include GST)

Register Here!
https://www.conferenceonline.com/index.cfm?page=booking&object=conference&id=11863&categorykey=C10A7BFF%2D150B%2D4318%2D863A%2D368E100E4C1E&clear=1

Want to get involved? Contact events@aimia.com.au, and become an AIMIA Event speaker or sponsor.
http://www.aimia.com.au/i-cms?page=4539