Sanford Securities launches Sanford2GO

Ian Aspinall (no charge2)
Friday, 12 October 2007 12:28

IWL Limited announced today that its online stockbroking business, Sanford Securities, has launched Australia’s first dedicated mobile share trading website for both 2G and 3G Internet enabled mobile phones and PDA’s.

Know as “Sanford2GO” the service is available to all existing Sanford members who own an internet enabled mobile device such as, but not limited to, an IMATE JASJAM, PALM Treo 750, SAMSUNG I601 (Blackjack) or a BlackBerry and allows them to trade both ASX listed equities and options as well as viewing live watch lists, stock quotes and managing existing orders.

IWL Chief Executive Officer, Mr. Otto Buttula said “Once again Sanford and IWL have demonstrated their desire to be the market innovator in the online share trading industry.

Sanford2GO frees our customers from their desktops by allowing them to trade whenever they need to, wherever they maybe. There is no need to download software and no need to set up a special account – you need only be a Sanford customer.

The new ‘mobile workforce’ now includes a range of people from executives through to those in constant transit, most of whom are ‘connected’ to the Internet via their mobile devices. With Sanford2GO, they now have the ability to trade ASX listed shares and options while they are on the go.

Sanford2GO will even be accessible on the new iPod touch as it has both a wireless LAN and a web browser. This mobility opens up a lot of options and allows us to provide the services our customers command”.

Existing Sanford Securities members can access the service by entering Sanford’s URL (www.sanford.com.au) into the web browser of their mobile device. Upon submitting their existing username and password they gain access to their individual portfolio details as well as order management.

There is no need to register to any additional subscriptions to execute trades however you must be a Premium Member (pay $9.95 per month or alternatively free if you execute two trades or more per month) to receive live pricing data. Contract notes remain at normal Internet rates, starting from $19.95 on selected transactions.

General Manager - Marketing, Wholesale & Retail Business, Mr. Ian Aspinall said “Considering the uptake of 3G services in Australia it was important for us to move our platform into the mobile internet arena to ensure our customers the best possible service offering.

With over 4 million 3G users in Australia you see more and more people everyday using mobile phones to respond to emails, read the news or simply just filling in time at restaurants, pubs or while waiting for appointments.

We don’t expect people to spend all their time trading stocks on a mobile phone or PDA, but we do anticipate that if they read a favourable news report or receive an SMS alert regarding a company announcement or price, they might just want to act on that information as soon as they can.

From today, Sanford2GO allows this to happen”.

End Otto Buttula Ian Aspinall CHIEF EXECUTIVE OFFICER GENERAL MANAGER - Marketing, Wholesale & Retail Business IWL Limited (03) 9691 1600

Ian Aspinall GENERAL MANAGER - Marketing, Wholesale & Retail Business IWL Limited (03) 9691 1547

About Sanford2GO

Imagine being able to trade ASX shares and options no matter where you are.

The Sanford2GO Mobile Internet service is hosted, managed and operated by Australian Investment Exchange (AUSIEX) on behalf of Sanford Securities. It is part of the existing Sanford website and is delivered to mobile Internet capable platforms including but not limited to PDAs and mobile phones.

Available to Sanford members, Sanford2GO ensures client security by employing 128-bit secure encryption (SSL) access. To access the serviced a member need only type in www.sanford.com.au into the web browser of their mobile internet device and enter their existing username and password.

Once logged on, Sanford members have the ability to;

• trade both ASX listed equities and options via straight through processing (STP)
• amend and cancel existing orders
• review their portfolios
• create, amend or cancel SMS alerts
• review their equities or options watch screens (if they are a premium Sanford customer)
• access a live equities or options quote (if they are a premium Sanford customer)

It is recommended that for the best experience members should use a 3G service from a telecommunication provider on one of the preferred handsets listed below. However the service is not limited to these handsets and will also work any mobile device with a web browser with at least 2G Internet access (such as the BLACKBERRY 8700g) but just at a slower speed. The preferred handsets include;

• Dopod 838 Pro or C730
• IMATE JASJAM
• LG Shine
• Nokia 6120 Classic or N80 or N95 or E61 or 6110 Navigator
• PALM Treo 750
• SAMSUNG I601(Blackjack)
• Sony Ericsson K800i or W850i

How much does Sanford2GO cost? Trading via Sanford2GO is the same cost as our regular online share trading services which can be as low as $19.95 per trade#. To access live data via Sanford2GO you must a Premium Member (pay $9.95 per month or execute two trades or more per month) or a Professional Member.

If you are not a Sanford Member Non-Sanford members need only visit our website via their laptop or desktop computer, fill out the online application form selecting Premium membership and then submitting paper work for approval. Once completed they will not only get access to Sanford, but also the Sanford2GO service.

#Our Select Brokerage Rates require a minimum of $5,000 to be maintained in the Sanford Cash Account during the previous calendar month and the trade must be CHESS sponsored through Sanford. Sanford Securities is a division of Investor Securities Pty Ltd (ABN 63 123 381 662) (Sanford Securities).Sanford Securities transactions are provided by Australian Investment Exchange Limited (ABN 71 076 515 930) an Australian Financial Services licensee (AFSL 241400) and a Participant of the Australian Stock Exchange. Prior to investing in any Sanford Securities products or services, please read the Financial Services Guide, the appropriate Product Disclosures Statement and discuss with your financial adviser to ensure that the product or service will suit your needs. TMSanford Securities is a trademark of IWL Management Services Pty Ltd ABN 39 109 338 016.