TXT4 Continues Market Momentum with Account Manager Appointment

press-release
Thursday, 07 June 2007 10:25

TXT4, the pioneer of mobile response marketing, has announced the appointment of Damien Crawford as an Account Manager based in the organisation’s Sydney office.   
Crawford joins TXT4 with ten years’ experience in a variety of customer service supporting organisations.  At TXT4, he will be responsible for working within TXT4’s business development team and handling ongoing customer relationship management for the organisation’s clients which include TAB, World Vision, St.George, HBA, Foxtel, Ford, Australian Defence Force, Volkswagen, Dell, Citroen and BMW.

At the same time, Crawford will oversee campaigns for TXT4’s fast-growing client base participating in an industry pilot currently underway under the auspices of the Communications Alliance which is allowing consumers to respond to broadcast advertising campaigns by sending SMS messages to a limited number of corporate local?rate (13/1300) numbers.
 
Crawford joins TXT4 from FleetAustralia, one of the country’s leading fleet management and leasing solutions companies, where he was a Business Relationship and Development Manager. During his four years with the organisation, Crawford reported on key dealer performance, ensured that key business indicators were reached in the company’s novated fleet division and developed solutions to meet corporate customer requirements at both an executive and end user level.
 
Antony North, Managing Director, TXT4, said, “Our staff growth in Sydney is testament to the uptake in demand from corporate and government marketing departments wanting to maximise their response and lead generation from broadcast advertising campaigns. Corporate advertisers have been waiting to embrace the mobile channel and with the ability to SMS existing 13/1300 numbers, growth of this channel will increase rapidly.”
 
Crawford holds a Diploma in Business Marketing and Business Management.

About TXT4
Established in 2002 by ex-Ogilvy Interactive advertising professionals, TXT4 is a mobile technology company whose services are used by over 160 leading brands to measure, manage and optimise response to their traditional advertising campaigns.
 
Through SMS and the mobile internet, TXT4’s proprietary software platform enables brands and consumers to communicate efficiently, around the clock. By tracking responses, brands can gain insight into the effectiveness of their campaigns and accurately measure the ROI of their marketing investment.
 
TXT4’s expertise has attracted a client portfolio that includes 80 per cent of European Automotive Manufacturers, with long-standing relationships with major government departments, financial service, consumer goods, travel and charity brands.  
 
The company already operates across Europe and Australia, with over 70 employees based in offices in London, Paris and Sydney. It will shortly open offices in Asia and North America.
 
Partners in Australia include Sybase 365, QAS, Multi-Map and Media Review. It also works closely with the Communications Alliance.  
 
TXT4 maintains a consumer-centric outlook and is ardently opposed to spam.
 
For more information, please visit: http://www.txt4.com.