Dimensional is using the Floktu cloud-based software to facilitate seminars, webinars and other educational events it stages for clients each year and according to Dimensional’s Australian head of Communications, Jim Parker, the company considers the seminars, webinars and other educational events it holds as strategically important to its differentiation in a very competitive market.
Parker said that traditionally, Dimensional, like many firms in the wholesale investment market, used faxes, spread sheets, pdf and other manually operated and time consuming methods of events and conference management tools.
The use of the Floktu event management system is the first of its kind in the global Dimensional organisation and, according to Parker, has led to immediate improvements in productivity and client intimacy.
Parker says a key element of Dimensional’s market differentiation is its emphasis on providing its client base with insights on academic theory and investment practice.
“We don’t deal directly with the public, but we have strong ties with our institutional and adviser clients. A lot of what we do with clients is around education and conferencing.”
According to Parker, Dimensional holds a range of events for its clients, including up to five major events per year for new clients, at least two similar events per year for ongoing clients, and increasingly, webinars and other workshop style events.
“Using Floktu, hundreds of clients are now able to get access to key information and to communicate with Dimensional far more seamlessly,” Parker said, adding that the cloud based software platform for Dimensional “set it apart” from its competitors.
Keryl Aylin, events manager at Dimensional, said the Floktu solution had doubled productivity in events management. “It has basically allowed us to free up half the time of one member of our events management team. The Floktu solution is versatile, it allows us to have control and it reinforces our brand in the market as an innovator but also as a trusted investment firm. We have done about 13 conferences so far with Floktu in a very short time and we intend to do more.”
According to Floktu CEO, Jeremy de Constantin, it is increasingly apparent that cloud based, highly secure events management software can make a “real difference in the way organisations like Dimensional serve their demanding client base.”
“Productivity gains for enterprises using Floktu are very real and we are proud that the solutions are built and developed in Australia.”