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Pharmacy group stays in front with CRM deployment

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Sales merchandising and marketing company, the Strategic National Group, is to deploy a consumer goods, on-demand CRM and analytics cloud-based solution from StayinFront for use by the contract field force in its pharmacy division.

Strategic National Group Managing Director, Steve Adams, said that under the contract, StayinFront would provide full hosting and support from the cloud, and the new solution would also be easy to administer and have little impact on Strategic National’s IT resources.

“Critical to the decision to partner with StayinFront was its ability to rapidly equip our contract field force with powerful, automated tools. It will enhance our ability to mobilise effective teams for our customers.”

According to Kerrie-Anne Turner, StayinFront was selected based on “sophisticated, automated sales order functionality that will integrate with the industry-renowned 4Solutions’ B2B e-commerce solution HSN (Health Supply Network) to streamline order processing through to wholesalers and distributors.”
Turner said StayinFront’s EdgeCG had the added benefit of enabling Strategic National to “enable and disable role-specific reporting and instructions, depending on the responsibilities allocated to each account representative.”

“This latest customer win is another great example of how StayinFront is building its name for the rapid delivery of flexible solutions, ‘out-of-the-box’, to organisations across the consumer goods industry.”

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Peter Dinham

 

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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