The company has revealed that it has selected Microsoft's Windows Azure to host the Smart TV infrastructure. According to company officials, it needed a solution that would deliver ongoing and reliable service while handling a continual increase in traffic. Furthermore, In addition, Samsung did not want to be dependent on specific suppliers (eg, Azure hosting is available from Fujitsu as well as Microsoft itself).
"After extensive testing, Windows Azure is the only cloud offering that met our exacting conditions," said an official at Samsung Electronics' visual display business division. Using Azure was said to be one-tenth of the cost of expanding Samsung's in-house IT services to handle Smart TV traffic.
"Samsung Electronics' Smart TV is taking advantage of the unique capabilities of Windows Azure," said Bob Kelly, corporate vice president of Windows Azure at Microsoft. "Windows Azure gives Samsung the ability to focus on its business rather than having its technical team deal with problem-solving and troubleshooting issues."