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Kaspersky moves AFL sponsorship to Collingwood

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Security company, Kaspersky, has secured a sponsorship deal with AFL club, Collingwood, as its official coaches’ partner this year, with the company’s logo to appear on all coaches’ apparel, laptops and match-day signage at the MCG.
Kaspersky also says it will work closely with Collingwood, currently the AFL club with the largest membership base, to create business to business opportunities.

The deal with Collingwood comes three years after Kaspersky, in 2009, was announced as one of two major sponsors for the Melbourne Football Club. That deal ended last year.

Andrew Mamonitis, Kaspersky’s managing director ANZ, said the company was looking forward to building its relationship with the Collingwood team and its “wider corporate networks.”

“Being Melbourne based, the local Kaspersky team are all strong AFL supporters and are passionate about backing clubs that match our values.”

Kaspersky is a very active supporter of the sporting industry both in Australia and globally, including its partnership with the Manly-Warringah Sea Eagles club in the National Rugby League (NRL) and a partnership with Formula 1 team, Scuderia Ferrari.

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Peter Dinham

 

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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