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IT services vendor and solutions provider, EMC, has taken a solid grip on the worldwide Purpose Built Backup Appliance (PBBA) market, according to a new report just released, which shows the company captured 62 percent share of the market in the first half of last year, more than three times the share of its nearest competitor. And, more Australian companies have been quicker to embrace PBBA solutions than their counterparts in other Asia-Pacific countries.

In its report on the PBBA market, industry analyst firm, IDC, says the market for the whole year in 2011 is now forecast to have increased to over 65 per cent compared to 2010.

According to IDC, during the first half of 2011, EMC commanded a 62 per cent share of the total worldwide PBBA market with its EMC Avamar, Data Domain and Disk Library for mainframe products, with the nearest competitor holding a 20.7 per cent share and all others below four per cent share.  In its latest market forecast, IDC says it expects the total PBBA market to grow robustly with a 2010-2015 compound annual growth rate (CAGR) of 25.6 per cent, totalling nearly US$5.3 billion by the close of 2015.

'As a result of our latest research, we have increased our full year 2011 worldwide PBBA forecast to approximately $2.8 billion'”well above our initial revenue forecast of $2.1 billion earlier this year,' said  Robert Amatruda, Research Director, Data Protection and Recovery, IDC.

'We believe this explosive growth will continue through 2015 and is a result of users' desire for improved backup window timing, faster recovery times, effective virtual server protection and seamless integration with existing backup applications.  We also believe customers are gravitating towards PBBA solutions as a way to control their data protection capital and operational expenditures.'

IDC observes that strategic IT transformation initiatives, and the need for faster backup and recovery, effective virtual server protection, more integration and better cost control, are driving more customers to implement EMC next-generation backup and recovery solutions. 

'Deep integration of the EMC backup and recovery products in its industry-leading portfolio allows customers to address a broad range of requirements and challenges as they architect new data protection infrastructures,' Amatruda said.

And, according to Shane Moore, Director of Product Marketing, Backup & Recovery Systems, EMC APJ, 'for many years, we talked about a 'tectonic shift' in the backup industry driven by the availability of data deduplication technology. This shift has now given way to mainstream adoption of Purpose Built Backup Appliances by the IT community.'

'In fact, Australian companies have embraced these solutions at an even greater rate than all other countries in the Asia Pacific.  EMC's definitive leadership in the PBBA market is a result of our long-term strategy to integrate backup software and hardware to deliver advanced efficiencies to our customers--an outcome difficult for competitors to match.  Backup redesign based upon the right Purpose Built Backup Appliance is clearly an essential element of any successful IT transformation.'

According to Moore, the demonstrated ability of EMC to massively scale its systems, replicate efficiently and effectively protect virtual environments also gives customers a future-proof foundation for moving to cloud-based computing models. 'By implementing EMC PBBAs, customers have achieved an 81 per cent reduction in time spent managing backups, average payback periods of seven months and a return on investment of 450 per cent over three years.'


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Peter Dinham


Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).