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When Greg Gianforte, the founder and chief executive of customer relationship specialist RightNow Technologies announces that he only eats what he kills, it signals the start of what could be a very juicy conversation about the task of negotiating the $US1.5 billion proposed takeover of RightNow by Larry Ellison's Oracle which is presently underway.

Unfortunately Mr Gianforte is speaking literally - Montana based he's a keen hunter and only eats the meat he has killed. And in any case discussions about the takeover are strictly off limits, because of US Securities regulations, during his visit to Sydney en route to the company's user conference on the Gold Coast.

The proxy which will provide shareholders with more information about the proposed deal is expected to be released in the next 7-14 days, which will provide more insight about the merger plans which would significantly boost Oracle's cloud presence, and allow it to go toe to toe with arch rival Salesforce. Until then Mr Gianforte has to stay stumm.

But he can hardly front the users' meeting and stay silent. So what is he planning to tell them?

First about the business itself; 'This year we are just over 1,000 employees, Wall Street expects $US226 million (in revenues), we're profitable and cash flow positive, have $US250 million cash on the balance sheet, and have some debt, but less than that.'

Mr Gianforte said that the company is also growing 20-30 per cent a year, with offices in seven countries. RightNow tools are sold purely from the cloud with data centres in Europe and North America and plans to open one in Asia Pacific.

He will also present users with a view of what the future of customer service might look like when just about every device has an internet address and is connected. 'If I have a device in my car - the car will know device, the device know my car - if the company knows my car is stopped and I'm in a service station there's a lot of things you can do.'

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Beverley Head

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Beverley Head is a Sydney-based freelance writer who specialises in exploring how and why technology changes everything - society, business, government, education, health. Beverley started writing about the business of technology in London in 1983 before moving to Australia in 1986. She was the technology editor of the Financial Review for almost a decade, and then became the newspaper's features editor before embarking on a freelance career, during which time she has written on a broad array of technology related topics for the Sydney Morning Herald, Age, Boss, BRW, Banking Day, Campus Review, Education Review, Insite and Government Technology Review. Beverley holds a degree in Metallurgy and the Science of Materials from Oxford University and a deep affection for things which are shaken not stirred.

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