Home Cloud Computing Gold Coast duo launch family friendly social network

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A social network intended to allow tightly controlled groups to be set up has been launched by a Gold Coast couple who had the idea when they wanted to show family and friends their happy snaps but didn't want everyone on Facebook getting a gander.

FamilyHQ, which is being hosted on the Microsoft Azure cloud, is the brainchild of founders Jase and Brooke Farmer. 'Four and a half years ago we had a young family and wanted to share photos and information with our large extended family,' said Mr Farmer.

'But we weren't comfortable sharing ourselves and our kids on public networks. I wasn't comfortable with the people who follow me on Facebook seeing everything.'

With a background in digital media the couple set about creating their own site purely for people they wanted to access the information and view the photos. When several friends asked them to replicate the idea for their use, they decided to develop a commercial service.

FamilyHQ which formally launched yesterday already has about 1,000 users, who are able to construct their invitation only networks and then upload status details, participate in groupwide chat, upload videos, photos, access a shared calendar and even recipes. In the future the Farmers intent to add a video communications channel and to harness Microsoft's Health Vault to store health related data when that becomes available locally.

There's no search function - so it's not possible to find out whether Aunt Bertha is deliberately excluding you from her Christmas cake recipe. Users can start a network and invite others to join, and also decide whether those individuals can invite other people into the network or not.

Users have the facility to block anyone in the group, so if Aunt Bertha is really playing up, you can switch off her access to your photos and uploads.

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Beverley Head

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Beverley Head is a Sydney-based freelance writer who specialises in exploring how and why technology changes everything - society, business, government, education, health. Beverley started writing about the business of technology in London in 1983 before moving to Australia in 1986. She was the technology editor of the Financial Review for almost a decade, and then became the newspaper's features editor before embarking on a freelance career, during which time she has written on a broad array of technology related topics for the Sydney Morning Herald, Age, Boss, BRW, Banking Day, Campus Review, Education Review, Insite and Government Technology Review. Beverley holds a degree in Metallurgy and the Science of Materials from Oxford University and a deep affection for things which are shaken not stirred.

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