Hitachi Virtual Storage Platform slashes costs

Stephen Withers
Monday, 27 September 2010 22:05

Hitachi's Virtual Storage Platform delivers "unprecedented cost savings" according to a company executive. Features include block-level tiering and '3D scaling.'

Hitachi makes an impressive list of claims for its new-generation storage platform, including a reduction of storage TCO of up to 33% in the first year. This applies to all storage costs, not just new acquisitions, according to senior marketing manager Tim Smith.

Smith also claimed Hitachi Virtual Storage Platform (VSP) reduces power consumption and carbon emissions by 30%, improves storage utilisation by up to 50%, and reduces the need for new storage assets by up to 70%. This gives "unprecedented cost savings," he said.

Previous generations of Hitachi storage products had been aimed exclusively at enterprise customers, but the new range is also suited to larger midmarket companies, he told iTWire.

Adrian De Luca, Hitachi's director of pre-sales and solutions for Australia and New Zealand, described the announcement as an evolution from the five previous product generations, plus some revolutions.

The new products are all designed to fit a standard 19in rack system, completing a change the company began in its third generation products. Nonstandard modules can be difficult to accommodate in the data centre due to their size, weight, power and cooling requirements.

Additional benefits come from the switch to 19in racks - see page 2.