OzHub, the Macquarie Telecom-led cloud computing alliance, has come down firmly on the side of Optus over the copyright controversy surrounding Optus TV Now, warning that any moves to change the law "risk branding Australia a global luddite state."
Since the joint announcement from Cisco and Apple agreeing to share the iPhone brand, there has been much speculation as to what deal has been done under the table. Some analysts speculate that Cisco forced Apple to pay a settlement. However, a company with a market cap of US$165 billion would be more interested in longer term benefits than up front cash. Why did Cisco let Apple off the hook? One word: resale!
In a nutshell, Cisco has relationships with major
corporate telecommunications users while Apple is virtual newbie to the
corporate telecoms space. One of Cisco's thriving business arms is its
voice and unified communications division. It could be a match made in
heaven.
Cisco sells a range of IP telephony products but one area where it
misses out is the space where RIM Blackberry and Palm Treo play. A
glance at Cisco's product list in this area is a Nokia GSM handset that
has 802.11 IP telephony capability - hardly an inspiring product.
Needless to say, the Apple iPhone, with voice, internet access and
802.11n wireless capabilities would sit very well indeed in Cisco's kit
bag of products to sell to corporate clients.
Meanwhile for Apple, which has never been a player in the corporate
space, the iPhone could be the key to unlocking a business bonanza from
a previously untapped market. Cisco, a major corporate player, could be
the facilitator of that process as a reseller of Apple iPhones in the
corporate space.
When viewed in those terms, an agreement between Cisco and Apple to
"share" the iPhone brand takes on a whole new meaning.
David Frost
| SYDNEY– February 9, 2012. Gigamon®, the world leader in Traffic Visibility Fabric solutions, announced that it has expanded the breadth and s…
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