OzHub, the Macquarie Telecom-led cloud computing alliance, has come down firmly on the side of Optus over the copyright controversy surrounding Optus TV Now, warning that any moves to change the law "risk branding Australia a global luddite state."
Called iKids (intelligent kids), this personal
locator is a mobile-sized instrument that can be pre-programmed and has
only six keys. The keys contain digits from one to five and the sixth
key is an emergency number.
Parents can mark the zone in the map and program the device. When kids move out of the area, parents receive an alert.
It was developed especially for parents with pre-teen children (6-11 years) as a personal safety and location device.
By addressing the potential need of parent customers, the operator can induce them to subscribe to the unique iKids services.
“You can also a create safety zone, say the school or the daycare zone,
This way as long as the kid is in this area, you can be sure he is safe
but once he moves out, the parent would be an alert,” says Ashutosh
Pande, MD, SiRF Technology India.
The parent company, US-based SiRF Technology, Inc. creates technologies
that offer “location awareness” or “location intelligence” to a wide
range of consumer products. SiRF’s location-awareness solutions are
based on the global positioning system (GPS), the same technology used
to guide everything from the space shuttle to car navigation systems to
handheld devices used by backpackers.
Currently, the instrument is being successfully used in the
Netherlands, Korea and Australia and is expected to be launched in
India soon.
“Apart from being able to offer a real time monitoring solution to
parent consumers, this gadget could also be used as a personal locator
for call center employees and those who work in remote areas” says
Pande.
Logistics personnel in a call center can get repeated alert every 10
minutes on their system or mobile and would immediately come to know if
their employees are going out of the normal pick-up route.
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