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Ruckus offers solution to IPTV distribution in the home
Stuart Corner
Tuesday, 10 October 2006 11:36
Page 3 of 3
A similar endorsement came from Petra Buchholz, fund manager for T-Online Venture Fund. "We found Ruckus Wireless to be the only solution provider to have truly addressed the problem of moving multimedia around the home without new wiring," she said. "The last 100 metres represents one of the last major obstacles for operators, and one that Ruckus is attacking with a unique yet practical approach."
Ruckus has also announced a deal with Telefónica O2 Czech Republic to support its new IPTV service. Telefónica O2 Czech Republic will provide Ruckus MediaFlex wireless routers and adapters to subscribers to give them IPTV and Internet access without them having to wire or rewire their homes.
The carrier is offering streaming IPTV multicast service, and a video-on-demand unicast service to its existing 400,000 broadband subscribers and ultimately to the nation's 4.2 million households. It is initially offering 30 channels of MPEG-4 IPTV packaged within its basic packages O2 TV Entertainment and O2 TV Cinema.
According to Michal Taborsky, director of IPTV Services for Telefónica O2 Czech Republic. "A key factor in the delivery of our service was the in-home experience and our ability to quickly install and remotely manage in-home CPE. The Ruckus Wireless platform was the only purpose-built device that could actually do this...We currently send out a technician to install an ethernet network in the home which can take even two or three hours to provide all the cabling.
"Our goal is to deliver a self-installable wireless solution that can be used for present as well as future digital broadband services within the home without having to send a technician or disrupt the customer's environment. The Ruckus MediaFlex system lets us do this without wires but with the same quality." Taborsky added that in the future if consumers wish to add more TVs, the process would be as simple as purchasing a Ruckus MediaFlex system, taking it home and plugging it in.
The new financing takes the total investment in Ruckus Wireless to $US30 million since its formation in June of 2004. The company says the proceeds will be used to rapidly scale production, operations and sales and marketing worldwide.
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