Aimed at small businesses, marketers and bloggers, Canva provides "hundreds" of professionally designed templates for business cards, posters, presentations and other projects, Canva CEO Melanie Perkins told iTWire.
The tablet-friendly service is free to use. Canva's business model is to take a cut of users' spending on the photos, vector art and fonts that are available for incorporation in projects.
According to Ms Perkins, the library contains over one million images and hundreds of fonts, and charges for these items are much lower than the usual arrangement where content is licensed for ongoing use.
Each item used in a project costs $US1. This should not discourage experimentation with different items as the charges are not levied until the project is published.
The company raised $3 million in a seed round earlier this year, attracting investors including Facebook director of engineering Lars Rasmussen and Yahoo! CFO Ken Goldman.