Home Business IT Technology Click Frenzy rebuts the critics, kinda
Click Frenzy rebuts the critics, kinda Featured
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Following last night's 'interesting' launch, Click Frenzy has responded to criticism with 'interesting' comments.

After iTWire's rather strident criticism of the Click Frenzy launch last night, the company's representatives have contacted us to explain their side of events. Very little of what they say we believe. In the following paragraphs, the organisation's responses are in italics.

Following an initial three-hour downtime of the Click Frenzy site at the start of the 24-hour campaign, Founder and Organiser of Click Frenzy, Grant Arnott, said that the event registrations increased from 250,000 to over 800,000 in the hours just prior to the launch.

Huh, they say that following three hours of downtime, registrations increased before the launch? Is that even English?

Next we hear that Overall site traffic reached a peak of 2 million simultaneous hits at the time of the campaign kick-off at 7.00 pm yesterday evening. Surely they're not telling us that a full 10% of the country's population was hitting the site bang-on 7pm. Was there NOTHING worth watching on TV? Was no-one in the pubs?

"The number of users hitting the site was unprecedented and multiple times greater than what we had initially forecast. This is a strong reflection of consumer adoption in Australia for online retail. At its peak, the site was processing 20,000 pre-registrations per minute, and received millions of requests in the first few minutes of the campaign going live," said Grant Arnott.

No, that's wishful thinking. Arnott is making the classic mistake of equating tyre-kickers with intending buyers.

In addition, the organisation was making endless comments in the hours before launch that they had assessed the level of interest to be over a million and that they had sized their servers to cope with this level of demand. Also, over what period were they counting concurrent hits? How easy was it to count the same user hitting 'refresh' over and over as multiple users?

"UltraServe responded quickly in provisioning significant additional capacity to support the traffic which was four-fold greater than the expected volume. The additional capacity was put in place shortly after 9.30 pm and returned the site to full functionality," said Grant.

Wrong again. This writer was still blocked from the site (despite repeated attempts) at 10:30pm and was finally able to get access well after 11pm. Numerous comments observed by this writer on Twitter suggests many others had a similar experience.  Be aware that UltraServe is the cloud provider contracted to deliver hosted web services.

Note that last night iTWire performed a simple traceroute to identify the affected servers and miss-identified the hosting organisation. It is correctly UltraServe.

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David Heath

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David Heath has over 25 years experience in the IT industry, specializing particularly in customer support, security and computer networking. Heath has worked previously as head of IT for The Television Shopping Network, as the network and desktop manager for Armstrong Jones (a major funds management organization) and has consulted into various Australian federal government agencies (including the Department of Immigration and the Australian Bureau of Criminal Intelligence). He has also served on various state, national and international committees for Novell Users International; he was also the organising chairman for the 1994 Novell Users' Conference in Brisbane. Heath is currently employed as an Instructional Designer, building technical training courses for industrial process control systems.

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