Like most major IT vendors CA Technologies issued a number of press releases last month. One had a particularly cumbersome title: "CA Technologies delivers converged infrastructure management solution to help enterprises and service providers offer a superior and differentiated customer experience."
However, according to David Aston director, service assurance, for CA Technologies Australia that mouthful summed up the company's largest and most important product launch in the last 20 years.
"It is the launch of a solution that is designed to converge all the elements that are generally captured in infrastructure management into a single offering," Aston told iTWire.
It adds: "Although all business activities depend upon the infrastructure, planning and projects to ensure its effective management are typically undervalued to the detriment of the organisation. According to IDC, a prominent research firm (cited in an article in DMReview), investments in infrastructure management have the largest single impact on an organisation's revenue." (my italics).
Aston put it another way: "An institution's reputation depends on keeping its service up and running at the expected service level and to manage those services you must manage the devices that support those services: every device for every service for one reputation."
He gave the example of an Asian mobile operator that suffered a five hour network outage in a major CBD. "I talked to the marketing group afterwards. They estimated that outage cost them six months worth of branding and they would have to spend twice their marketing budget to recoup that position. That was a very expensive reputation problem."