Hitachi Unified Storage VM (HUS VM) provides a single platform for the native storage of block, file and object data, so it can be shared between different types of applications.
Regardless of the data types, the storage is managed via the Hitachi Command Suite software.
Company officials claim HUS VM allows 90% faster data migration and 30% better total cost of ownership compared with non-virtualised systems.
HUS VM systems can be expanded to 64PB of storage, and are able to control storage from vendors other than Hitachi.
Solid state drives are supported, and the platform will be able to take advantage of Hitachi's recently announced flash memory controller.
"Now all sizes of enterprises can virtualise, manage and unify their choice of data on a single platform," said Adrian De Luca, ANZ chief technology officer at Hitachi Data Systems.
"They can meet these business needs and still control the costs of managing their most valuable information," he added.
Niels Madsen, storage services team leader at The University of Melbourne, said "At the University of Melbourne we are currently evaluating the Hitachi Unified Storage VM as a replacement for our previous generation Hitachi storage array.
"The HUS VM looks very attractive to us as it simplifies transitioning our current virtualised environment while providing the additional benefits of now being able to virtualise any data type and maximise storage performance using Hitachi Dynamic Tiering."
Company officials claimed that HUS VM is the only unified storage product to provide a 100% data availability guarantee.