These include Ooyala Discovery for increasing viewer engagement, Ooyala Now for "superior, up-to-the-second analysis of viewer behaviour across multiple devices and properties," a new HTML5 player "for improved publishing and performance on iOS, Android and Windows 8 devices" and for "live in-stream ad insertion for maximising revenue with live video."
Ooyala Now is already being used by another Australian customer, Fairfax Media. Ricky Sutton, head of video, new devices and .tv network for Fairfax Media, said: "Ooyala Now is the video analytics solution that provides a comprehensive view of engagement across all of our properties in real time. The ability to monitor and react to trends is key to maximising revenues while delivering the most immersive consumer experience."
Ooyala Now is billed as "a real-time dashboard providing network-wide, up-to-the-second analysis of viewer engagement and content trends [that] monitors every video play within seconds of being viewed and returns immediate insights that enable publishers to better monetise their inventory."
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It "enables video content providers to increase view-related revenue by algorithmically recommending highly relevant content within the Ooyala Player, with nearly limitless integration opportunities via powerful APIs." Ooyala says that on average, pre-release customers of Ooyala Discovery saw a 60 percent increase in engagement with their video content.
In June Ooyala named Telstra's venture capital subsidiary, Telstra Applications and Ventures Group, as the lead investor in a $US35m capital raising. The deal represented the group's first, announced investment since its formation in 2011.
In addition to Telstra's role as investor, Ooyala said that it and Telstra were "working on a commercial agreement that, once finalised, will mean Telstra will also become a major Ooyala customer and reseller, deploying Ooyala software, analytics and service offerings throughout Australia," and that the two would "work with content owners to transition from traditional video delivery to IP-based distribution."
According to Ooyala, "Telstra's current multi-device IPTV offerings will be enhanced through the integration of Ooyala's online video technology and analytics. Combining Telstra and Ooyala provides the opportunity to take advantage of the strengths of both organisations to better serve the Australian market. Telstra will work closely with Ooyala on a smooth transition of services to allow its customers to reap the benefits of the new model."
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