According to founding memberNokia, announcing formation of the new body, "Accurate indoor positioning opens up plenty of possibilities for new mobile services. For a consumer this could mean, for example, receiving directions to the right products and personalised product promotions in nearby shops; using real-time navigation inside a building; finding the precise location of assets and people; and even increasing security in emergency situations.
"For facility owners and local service providers this could enable, for example, increased local customer identification; enhanced product placement; and better customer satisfaction by deploying resources when and where needed."
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"The other important task for the Alliance is to ensure a multivendor environment by promoting open interfaces and a standard-based approach."
The key technologies will be the low-energy Bluetooth 4.0 and Wi-Fi. Pre-commercial pilots and business model verifications are expected to start in 2012 and mobile handset-based implementations that will enable the first consumer applications are expected to be available in 2013.
According to market research firm, ABI Research: "The indoor location market sits on the cusp of a wave with the market set to reach a significant number of installations in 2015-2017. With a huge number of proprietary technologies vying for position, the establishment of the In-Location Alliance can encourage innovation, lower costs and, ultimately, widespread adoption of standard based technologies and solutions."
The founding members are: Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe.
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