"The technology provided by NFC Wireless enables NFC-ready customers to connect easily to each of the businesses in Falls Creek by simply tapping their handset against a tag at the business premises," it says.
This action opens up a mobile-optimised web site on the phone that gives access to a number of local services such as buying ski-lift tickets, checking the weather, or downloading coupons.
NFC Wireless CEO, Justine Mittelheuser, said: "We have made the technology deployment into a simple, two-step process that takes minutes to set up. Any company can buy the tag or sign for a few dollars, and then use our on-line tool to set up a mobile [web] site, which takes no design or technology skills at all.
"They have a range of services to choose from. These include downloading coupons, discount vouchers, links to social media, and links to web sites."
"We have many different configuration options with different icons that they can drag and drop. They start by uploading their logo, which then appears at the top of the user's phone screen. The system also provides analytics so they can see where different users have gone and what their interactions were."
He said the interface was configured for all handsets at the moment, but an upcoming release would optimise for each handset type. "It tracks which operating system is used and in the new release will also give analytics per handset."
"A lot of businesses, mainly in the SME sector, want to have some sort of presence in the NFC space but they don't want to have to pay consulting fees. We developed the application to fill that niche," he told ExchangeDaily. "It is at the low cost end of the spectrum but it is really quick and easy to get up and running."
NFC Wireless, established in 2011, is the Australian distributor of Smartrac NFC tags and provides encoding, printing and NFC related software development services.
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