The supplement was produced in cooperation with PayPal and Point and Pay. It used QR codes that can be 'scanned' by a smartphone to initiate the transaction.
Point and Pay offers retailers the ability to sell products via print, TV or outdoor advertising.
The company provides the QR technology, a shopping cart, payments via PayPal, and fulfilment and courier integration.
"The mobile commerce revolution is here to stay and we want to provide media and retailers with opportunities to better connect with consumers no matter where they are."
Jeff Clementz, managing director for PayPal Australia said "PayPal is partnering with innovative businesses like Point and Pay to help create secure and easy ways for Australian retailers to sell to customers.