Google Analytics is a free tool anyone with a website can use to see exactly how their site is performing in real time, and with that knowledge is able to “give you rich insights into your website traffic and marketing effectiveness”, according to Google’s own description.
Available for websites large or small, from “enterprise class” to any small business or even individual home based website creator, business or personal, Google Analytics lets you analyse the database of information the usage of your site generates by the users themselves, including the performance of your marketing, sales and support efforts and all that your site achieves online.
It can give you insights into how to better cater to the needs of your customers and to see how your marketing, social, mobile and other strategies, campaigns, sales and marketing efforts, feedback and support systems and more are performing, across all your sites, or just one.
Given that Google is hosting its Google Analytics app on Google’s own “world-class platform” for itself, and obviously anyone else that wants a Google Analytics account, Google advertises the service as both world-class and enterprise-class that anyone can use – and with the updates and improvements that Google has made since the product first launched – it’s no surprise that it’s a popular and indispensable tool.
The conference's arrival finally also adds Sydney to the “global list of host cities for the event”, as explained in the GAUC Sydney 2012 media release heralding the event’s September arrival.
Local and international speakers will include speakers sent from Google, who will speak on the “Future of Web Analytics”, “Tracking: Mobile Apps vs. Website” and “Google Analytics and Google+”, along with presentations from Love Data’s Search and Analytics Director, Benjamin Mangold on “Assigning Value to Social Media” and Internetrix General Manager, Daniel Rowen on “Multi-Channel Funnels” among other presentations.
Benjamin Mangold said in the media release that “Users will see the benefits of using Google Analytics data to drive and integrate their campaigns for online and offline marketing channels, including the allocation of budgets to the best performing channels and the value of measuring e- commerce results in dollars, not just the number of conversions."
Meanwhile, Daniel Rowan noted that “This region is of strategic importance to Google as per their announcement in recent months to build three new data centres in Hong Kong, Singapore and Taiwan. Ultimately, to continue to achieve their target growth rates, Google needs to win across the Asia Pacific.”
So, with the conference organisers launching two months before GAUC day, there can be no doubt the event will be jam-packed not only full of what will obviously be the latest information on Google Analytics but also all of the amazing ways it can be used to help you do better, and get more out the work that you do!
Google Analytics also gives Google an inside look into the way the online operations of every single site it provides Analytics to in the world works, with these analytics that Google sees of almost the entire planet’s online usage and trends no doubt some of the most unbelievably amazingly detailed, data minable and predictive information real time information ever available to humans as we have known them on this planet.
Companies like Facebook, Apple, Microsoft, credit card companies and many others have all kinds of information on users too, but that’s what companies do in the course of creating competitive, exciting and always improving products and services that people want to buy or freely use amongst a sea of other free competitors – learning about their customers and the way they do business through markting campaigns, support and more - so they can serve customers better and find innovative new ways to enrich their lives while deservedly improving the bottom line.
Google Analytics is one of the best tools at your disposal to do that, so if you’re in that business or have that need, you’ll probably be one of the attendees to go ogle Australia’s first ever Google Analytics User Conference, where you'll learn how to use and make changes and improvements thanks to the vast amount of information captured and delivered by the site-ogling servers from Google Analytics!