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OPINION: When Commonwealth Bank anointed Andy Lark, ex Dell, as its chief marketing officer one year ago, the writing was on the wall - the banks were morphing into technology companies while technology companies got more like banks. Have you tried getting a straight answer out of Apple recently?

Today there’s a public relations war raging among the major financial institutions as each strives to be first, fastest or funkiest with technology.

At one level this is very serious. Under the post GFC  governance regimes rolling out across the world, Basel III in particular, there is an expectation that those institutions which are able to demonstrate that they have robust technology and a highly granular understanding of their assets and risk profile might enjoy the benefits of being assigned lower thresholds in terms of liquidity and capital adequacy.

Meanwhile the banks also understand that there is a battle royal going on for consumers, much of that being fought at the technology interface. The threat of peer to peer financial services provided by non-financial sector organisations (including technology companies) and the rise of complementary currencies such as Bitcoin or Facebook credits is a real concern for traditional banks.

So they are all investing heavily in technology.

This week it was the Commonwealth Bank with the release of its new payments platform; next week Westpac’s taking over the Museum of Contemporary Art for its digital strategy launch. NAB and ANZ are also regulars on the speaking circuit and from time to time also showcase their current and future technology plans.

Commbank however is ahead in the PR stakes by a country mile, often to the very clear irritation of its rivals, particularly Westpac which has grizzled publicly about its rival getting so much airplay.

Part of Commbank’s success is that it’s been prepared to open the kimono pretty wide regarding its core systems revamp, which is now on track to conclude at the end of the year.

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Beverley Head

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Beverley Head is a Sydney-based freelance writer who specialises in exploring how and why technology changes everything - society, business, government, education, health. Beverley started writing about the business of technology in London in 1983 before moving to Australia in 1986. She was the technology editor of the Financial Review for almost a decade, and then became the newspaper's features editor before embarking on a freelance career, during which time she has written on a broad array of technology related topics for the Sydney Morning Herald, Age, Boss, BRW, Banking Day, Campus Review, Education Review, Insite and Government Technology Review. Beverley holds a degree in Metallurgy and the Science of Materials from Oxford University and a deep affection for things which are shaken not stirred.

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