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"The drive toward cloud, social and mobile computing is fuelling the unrelenting rise of big data, with data expected to grow globally by as much as 44 times1 over the next year alone," said Girish Pancha, executive vice president and chief product officer, Informatica. "When harnessed, big data can deliver exceptional business value. But if not managed correctly, it can also present titanic costs and compliance risks. Informatica 9.5 lets companies increase the value of big data while reducing the costs to maximise return on big data."

Big data is a confluence of three related but distinct technology trends: big transaction data, big interaction data and big data processing. Each trend represents breakthrough innovations and promising potential. Now, as the combination of all these innovations, big data opens up tremendous new possibilities. Informatica 9.5 introduces major advances in helping enterprises realise the full benefit of big data in the following ways.

Increasing the business value of data
Data is the key to driving competitive advantage and big data can power a proportionally big advantage. Informatica 9.5 helps customers increase the value of data by making it:
* accessible – the first visual data transformation environment optimised for Hadoop, Informatica HParser makes complex data types available to the business
* actionable – proactive monitoring correlates real-time event streams to identify patterns of interest and provides actionable alerts to help maximise business opportunities, minimise risk and ensure governance
* authoritative – data timeline tracks changes to data over a period of time to provide a four dimensional view of customers, partners and products
* holistic – providing a single environment for data integration and data federation, data virtualisation integrates existing enterprise and big data in days versus months, delivering new insights so organisations can take action
* relevant – embeddable cloud service enables any cloud application to rapidly and dynamically embed relevant business data
* secure – pervasive data privacy protects sensitive data no matter where, how and by whom it is used, with a single solution combining both persistent data masking and dynamic data masking, to reduce risk
* timely – leveraging a broker-less messaging architecture integrated with real-time data replication and integration, data streaming delivers big data transactions efficiently to applications and analytics environments to maintain an edge on competitors
* trustworthy – comprehensive data governance delivers consistent and accurate data with new data stewardship workflows to inspire business confidence.

Lowering the cost of data
Lean principles are more valid than ever in the era of big data and are critical to keeping big data from becoming a big liability. Informatica 9.5 lets organisations embrace lean data management in order to reduce the costs of data, including:
* business costs – data validation helps companies avoid making bad business decisions by identifying data integration errors
* hardware costs – Hadoop MapReduce processing of data integration transformations, mappings and rules accelerates adoption of low-cost, big data computing platforms to reduce hardware spend
* labour costs – data discovery automates the discovery of business entities and sensitive data to increase developer productivity
* software costs – hybrid IT platform lets organisations capture the economic and self-service benefits of cloud while cost-effectively retaining governance and control over all data, whether on-premise or in the cloud
* storage costs – smart partition archiving, unified with tiering and archiving, proactively manages data growth, improving application performance and reducing infrastructure costs for relational data and database appliances.

"Big data is a mandate to get better at information governance which has been a concern for many organisations that have struggled with managing their data," said Ted Friedman, Vice President, Gartner.

Realising the promise of big data
The promise of big data lies in its ability to drive competitive advantage, new business productivity and new revenues and profits. Informatica 9.5 helps organisations successfully address all aspects of the three big data megatrends:
* big data processing – unified visual IDE for Hadoop empowers developers who are not expert in Hadoop to create business logic and deploy it to Hadoop using an intuitive and familiar visual development environment; Hadoop-native transforms accelerate development of complex data transformations and thus time-to-business value for Hadoop developers
* big interaction data – social MDM integrates social customer profiles with existing customer master data to increase customer retention and share of wallet
* big transaction data – Universal Data Replication, Ultra Messaging and PowerExchange deliver transaction data to Hadoop to lower processing costs.

Availability
Informatica 9.5 will be available in June 2012. Informatica 9.5.1 is expected to be available in Q4 2012.