"As more growing enterprises are recognising the importance of social media, their challenge is to create a measurable marketing opportunity and a competitive advantage. This is something our latest development is designed to support for our clients," said CEO Tim Reed.
"The growth of social media has changed the way companies engage with prospects and customers. It's created a more informed consumer who uses social networks to research brands and products, who wants brands to listen, engage and respond quickly rather than push messages at them.
"MYOB Exo Business's integration of social networking capabilities reveals the changing face of CRM. This collaborative, interactive approach can help generate leads, foster loyalty, support customer retention and increase revenue," he added.
MYOB is running a series of online seminars on social CRM and EXO Business.
Exo Business also includes finance, job costing, point of sale, fixed assets and inventory control.