The objective was to remove complexity for users so that anyone can use it without training. For example, press the 'call' button and then pick from the directory to make a call; and to record the session (see below), press 'record'.
"That's going to drive adoption," said Mr Anuar, suggesting that it puts the smartphone experience onto a conference phone.
The touchscreen helps the devices acoustics as well as improving the user experience, he said. By eliminating common causes of rattling, the audio quality is improved.
The new LifeSize Phone will be delivered first as part of the LifeSize Room 220 HD videoconferencing system, then added to the rest of the company's range.
Page 2: Corporate strategy