TechTarget establishes Australian company

Peter Dinham
Thursday, 02 February 2012 14:32

Business IT - Technology

Global technology media company, TechTarget, has established a Sydney-based Australian subsidiary and direct business operations in Australia as it looks to ramp up its ANZ business after 12 years operating in partnership with other companies.

According to TechTarget's Asia Pacific vice president, Jon Panker, the company currently owns and operates three websites in Australia - SearchCIO, SearchStorage and SearchSecurity - and has 236,000 Australia-New Zealand members across its network of sites focused on enterprise IT including data centres, business intelligence, networking and enterprise applications.

'Over the last 12 years we have worked very hard to build the largest database of IT decision makers in Australia and New Zealand and over the last year we've earned the trust of more and more ANZ-focused marketers.'

TechTarget has been operating via partnership in Australia since 2006 but Panker said establishment of its own Australian operation would enable the company to better serve the 'distinct information needs of ANZ IT pros and work more closely with local technology vendors to deliver greater ROI on their marketing campaigns.'

As part of the set up of its Australian operation, TechTarget has appointed Josh Garland as ANZ Country Manager. Garland has worked for TechTarget more than 10 years and is currently the company's publisher of networking and security media.

Panker said the new Sydney office adds to the established operational bases TechTarget has across the APAC region, including offices in China and India. In addition to the three Australian websites, TechTarget also operates four websites in India, 11 websites in China, and has 20 partner-run websites in Japan, and Panker says the company now has nearly three million registered members in APAC.