Various media outlets are today carrying an AAP report of a survey that purports to show increased support for the NBN. Had these outlets dug a bit deeper they might have found that the story was somewhat different.
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Stephen Withers
Friday, 27 January 2012 09:58
Surveys by a major analyst firm reveals that Apple products are becoming common in the workplace, and that enterprises plan to buy more Macs.
When Apple reported this week that Mac sales in the December 2011 quarter were up 26% year-on-year, it was tempting to assume that individual buyers crowding Apple Stores had a lot to do with it.
But you may have noticed how many more MacBooks you seem to see being used by business people in airports, hotels, conference halls and so on. Now there's more than anecdotal evidence for the trend: a survey by analyst firm Forrester found almost half of the enterprises (defined as having at least 1000 employees) are issuing Macs to at least some of their employees, and a 52% increase in the number of Macs issued is planned for this year.
The growth in SMEs using Macs has plateaued at 36%, according to Forrester's research, after rising from 25% to 36% between 2009 and 2010.
However, even in organisations that do issue Macs to employees, it's only to a minority: just 7% of the personal computers issued by those companies are Macs.
Forrester also looked at information workers' use of Apple products at work, whether they were employer supplied or BYO. Worldwide, 21% of information workers use one or more Apple devices (iPhone, iPad or Mac) for work. Although you might expect a disproportionate number of those devices to be iPhones or iPads, that wasn't the case.
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