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Polycom aims to extend HD videoconferencing to web apps

Business IT - Technology

Polycom has acquired ViVu, a privately-held video collaboration software company, for an undisclosed cash sum, to enable people to participate in HD videoconferences via a wide range of web based applications.

According to Polycom, ViVu has developed innovative video collaboration software that can be easily embedded into web applications such as enterprise, social, and vertical industry applications to enable instant web-based HD video collaboration.

"ViVu gives Polycom a fast-track to embed HD video into web-based applications through an OEM model, accelerating time-to-market and adoption of Polycom HD video collaboration solutions, and driving awareness of the Polycom brand powering video collaboration inside a wide range of applications," Polycom said.

It suggests that applications the ViVu software would enable could include: "customer service - faster helpdesk resolution; healthcare -- doctor and patient conversations via video; and finance improved trader to client collaboration." Polycom also plans to leverage ViVu technology to accelerate embedding video collaboration into social business applications.

Specifically Polycom intends to "leverage ViVu technology in the Polycom RealPresence Platform - the most comprehensive software infrastructure for universal video collaboration."

ViVu was founded in 2008 and is headquartered in Cupertino. Its video collaboration software technology is already embedded into a number of enterprise applications. It supports the video collaboration in Tibco's enterprise social platform tibbr, and the video collaboration inside Thomson Reuters' financial content application where it enables financial professionals to collaborate in real time and view and discuss the latest news.