Intel has admitted that pressure from Apple led to significant reductions in power consumption by its chips.
Greg Welch, director of Intel's Ultrabook group, has told the Wall Street Journal
that his company received "a real wake-up call" when Apple said it would take its business elsewhere unless Intel made dramatic reductions in power consumption.
The CPU is one of the major items on a portable device's power budget, do Intel's announced intention to reduce the average power draw from between 35 and 40 watts to 15 watts makes a significant difference to battery life.
Ultrabook is Intel's term for a slim (2cm or thinner) and light notebook priced below $US1000 to allow widespread adoption. One way of looking at it is to say an Ultrabook is a MacBook Air that doesn't come from Apple (and yes, the Air starts at $US999).
Intel last week launched its $US300 million Ultrabook Fund to invest in companies developing hardware and software that could improve Ultrabooks.
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