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Juniper smooths the path to IPTV

Business IT - Technology

See also: Juniper & Microsoft secure IPTV networks

Juniper Networks has announced the creation of the Open IPTV and Multiplay Initiative, a program "designed to enable service providers to more rapidly and cost-effectively deploy IPTV and multiplay service offerings using open, flexible and best-of-breed networks".
As its first initiative Juniper has introduced a new Open IP Service Creation Program with an open application programming interface (API) to enable applications to interact intelligently with the IP network.

It has also announced that its E-series broadband services router is now compliant with TR-101 and Layer 2 Control Protocol (L2CP), two key industry specifications that streamline and simplify service delivery in multivendor network environments.

Juniper claims that, "Taken together, the new developer's program and standards compliance demonstrate Juniper's commitment to developing agile, open and customisable networks that empower customers to deploy flexible, differentiated multiplay service offerings without being limited to a single vendor or service offering."

Shailesh Shukla, Juniper's vice president of service provider marketing and partnerships, said: "With this Open IP industry initiative, Juniper is taking a leadership position by simplifying the complicated deployment of new services, such as IPTV, with a more cost-effective and efficient process for service providers to deploy differentiated services. With our open IP strategy, Juniper will help accelerate a new generation of multiplay service deployments with our leading service provider customers worldwide."

Juniper claims that the formation of the Open IP Service Creation Program enables content and application service providers, complementary service infrastructure providers and third-party developers to use the open interfaces and flexible programming environment of its SDX-300 service deployment system to create enhanced service capabilities and offerings.

The SDX-300 "enables dynamic application-driven control of network resources and provides intelligent service management functionality that allows providers to offer a mix of bandwidth intensive multiplay services with an assured user experience".

According to Mark Seery, vice president, IP service infrastructure for Ovum-RHK, "Subscriber management is evolving beyond the provisioning of a transport service between the consumer and the Internet to managing the experience within the transport service by reflecting the choices and preferences of the consumer.

"As a result, the interactions between network operators, partners, suppliers and customers must become richer, faster and more automated. This requires the evolution of policy management from being a single network resource manager to being a cross-organization workflow agent and manager. An open standards approach will help accelerate this capability."

To date, a number of companies have built interfaces to, or software applications for, the J SDX-300 using its open APIs. These include Microsoft, Siemens Shared Services LLC, Exent Technologies, RealNetworks, Ellacoya Networks ,Tropos Networks, IBM and SeaChange International.

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