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StayinFront puts CRM for FMCG in the cloud
Stephen Withers
Tuesday, 18 January 2011 14:42
A new cloud CRM offering is aimed specifically at the FMCG industry.
In particular, the on-demand system can supply reps with objectives, tasks, surveys and promotions to drive in-store sales; ensure compliance with agreed terms; identify trends; highlight distribution gaps; and track competitive activity.
"Introducing the first complete on-demand CRM solution specifically for the consumer goods sector is very exciting. We know that StayinFront EdgeCG is the right tool for FMCG companies. It gives them the power and flexibility to be highly successful in the evolving and highly competitive retail landscape," said Kerrie-Anne Turner, APAC vice president and managing director Australia.
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