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BroadIP boasts big surge of eager VoIP resellers

Business IT - Technology

See also: New VoIP player aims to be market leader in 12 months

Recently-launched wholesale VoIP provider, BroadIP, claims to be on target to sign more than 50 resellers this week.

It claims that they have approached it "attracted by competitive pricing and the high quality of BroadIP's service", and claims to be on track to have more than 200 resellers by 1 July. The company also claims to have become the first provider to offer free hardware rental on its unlimited "All You Can Talk" $49.99 monthly plan.

Vaz Hovanessian, chairman of BroadIP's parent company, ASX listed Broad Investments, said: "Some of the resellers we have secured claim they are currently writing in excess of 100 new VoIP customers a week...Demand has also been very strong from direct small to medium businesses and residential customers since launch.

BroadIP's claims come against the background of rapidly proliferating VoIP service providers. According to figures from telecoms research company, Market Clarity, there are now 128 VoIP providers in Australia, 26 of which offer wholesale services and 119 retail. However Market Clarity has not researched how many of the retail providers have their own infrastructure, as opposed to reselling services from the wholesalers. Eighty six Internet-based VoIP providers primarily focus on the residential market, and 59 on businesses.

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