It represents another step in LifeSize's stated goal of making HD video communication widespread. Craig Malloy, CEO of LifeSize, said the product represented "one leap closer to our vision of a world where HD video communication is as mainstream and seamless as a telephone call."
Seven year old LifeSize has never produced standard definition video products, only HD, at prices claimed to be comparable with SD products.
The company's Asia Pacific VP, Simon Claringbold, told iTWire last month: "The price points of products we are bringing to market are challenging SD and that makes video accessible to a larger market. However our strategy is not to compete against others providing SD or HD but to create new markets where video has not been affordable before. We have tried to move video out of boardrooms and into the field."
Jeff Dowell, VP of digital signage at LG Electronic, said: "Our guiding principle with the LG executive conferencing system was to develop an attractive solution that makes communicating with other video users simple. The integration of LG HD display technology with LifeSize's innovative HD video communications technology results in a natural extension of the high-quality, immersive experience of LifeSize room-based and telepresence systems."
The unit supports point-to-point HD video calls at 720p30 HD resolution, has an integrated 720p camera, microphone array and speakers. The display provides 1920 x 1080 HD resolution.
It is claimed to offer "broad interoperability with video communications systems and IP/PBX installations [for connection] to mainstream unified communications technologies from vendors such as Alcatel-Lucent, Asterisk, Avaya, BroadSoft, Cisco, Microsoft and ShoreTel."
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