Guvera aims to power "every digital content distributor on earth" with new video technology

Stuart Corner
Monday, 15 March 2010 17:33

Business IT - Technology

Advertising funded music download service Guvera has launched with music tracks but the company intends to expand into video and other content in the future, using a proprietary technology developed by its CTO.

According to its promotional material, Guvera is positioning itself as "a new ecosystem that will power every digital content distributor on earth."

Speaking at the launch of the company's music download service in Sydney today, March 15, CEO and founder, Claes Loberg said: "We are about to make some announcements whereby Guvera will be able to distribute film and television content as well."

He gave no other details but the biography of Guvera's CTO, Finbar O'Hanlon, claims that he is "the inventor of a brand new video distribution technology that may be implemented to achieve Guvera's goal of being the only sustainable solution for video distribution online whilst providing the very best and fastest quality distribution systems on the planet."

O'Hanlon's entry on Naymz reveals this technology to be the Arrivell cognitive video platform. There, O'Hanlon says that Arrivell "adapts and translates video binary data to suit the playback platform from a single video feed [and] delivers a single source of content to computers, set top boxes, cellphones regardless of the middleware client of media player."

The technology is being commercialised by US based Arrivell Technologies. According to the LinkedIn profile of its COO, Craig Allen, Arrivell is "an IP TV media technology specialist heralding in all levels of film and television production (post production), audio - post- creation, content creation and development, P. based media systems core video architecture as well as delivering both conceptual and programmed solutions for large corporate clients all over the world. He says the platform is now in beta and "readies for release."

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