Stuart Corner
Friday, 20 January 2006 04:07
Business IT -
Technology
UK based Vividas Group, a provider of video streaming technology, has launched the Vividas Sniffer: automatic bandwidth detection software that is able to select the optimum mode for Internet delivered video content.
According to Vividas, "By detecting the download time to a 10KB test component, the Vividas Sniffer calculates the bandwidth available to the user and selects the appropriate sized file to stream. While buffering, a second check takes place and within seconds confirms that the correct file has been chosen, providing an alternative bit rate file if necessary. The result is a seamless launch of full screen, high quality video online."
Said Vividas CTO, David Winter: 'This technology allows users, who have previously accepted the Vividas security prompt and have a broadband connection, to click on a web link in a browser and go straight to viewing full screen video. There are no other examples of this currently available on the Internet. It is true web TV."
Coca-Cola Amatil has become the first company to use the new technology for the launch of their new sugarless Coke brand, Coke Zero. (
http://www.herowithzero.com).