Vividas sniffs out bandwidth to optimise video on the net

Stuart Corner
Friday, 20 January 2006 04:07

Business IT - Technology

UK based Vividas Group, a provider of video streaming technology,  has launched the Vividas Sniffer: automatic bandwidth detection software that is able to select the optimum mode for Internet delivered video content.
 
  According to Vividas, "By detecting the download time to a 10KB test component, the Vividas Sniffer calculates the bandwidth available to the user and selects the appropriate sized file to stream. While buffering, a second check takes place and within seconds confirms that the correct file has been chosen, providing an alternative bit rate file if necessary. The result is a seamless launch of full screen, high quality video online."

Said Vividas CTO, David Winter: 'This technology allows users, who have previously accepted the Vividas security prompt and have a broadband connection, to click on a web link in a browser and go straight to viewing full screen video. There are no other examples of this currently available on the Internet.  It is true web TV."

Coca-Cola Amatil has become the first company to use the new technology for the launch of their new sugarless Coke brand, Coke Zero. (http://www.herowithzero.com).