Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The hype surrounding cloud computing is seemingly more hype than substance at this stage, with potential adopters holding off because of confusion about its potential benefits.
While IT service providers continue to invest in
cloud computing offerings at an “impressive pace”, according to Ovum,
apparently the hype itself is leaving many customers confused about the
benefits, even as vendors try to differentiate their product.
Ovum principal analyst, John Madden, says services vendors are
attempting to “differentiate their cloud computing services for
customers through their use of technologies such as virtualization and
their IT service delivery experience,” and by demonstrating the
“positive impact of leveraging cloud services’ during a recession.”
According to Madden, cloud computing continues to dominate discussions
among enterprise IT customers as they look for better and more
cost-effective ways to operate and deliver IT services.
“Although cloud-based services hold great promise for customers and the
vendors that offer them, for the vast majority of enterprise customers
there is still far too much hype surrounding what constitutes a cloud,
the kind of services that can be delivered and how those will
ultimately evolve.”
Despite that hype, Madden says cloud services continue to attract
widespread customer attention – if not actual adoption -- due to its
potential to provide variable costs, reduced capital expenditures, and
provide an ability to match IT resources to real-life business needs.
In addition, for various types of services providers -- including
traditional services players, outsourcers and telecom/network operators
offering enterprise-class services – Madden says that the evolution of
the cloud computing market can bring “distinct opportunities and
challenges for each type of vendor.
“However one views the cloud market, service providers want to remain
active participants in the evolution of cloud services,” Madden
suggests.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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