Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Navigon has announced the availability of an Australian version of
its on-board navigation software for the iPhone in the App Store. What features does it have, and how much will it set you back?
Navigon's MobileNavigator transforms any iPhone 3G or 3GS, equipped with the new
Apple OS 3.0 operating system, into a complete GPS device. Following its successful launch in Europe last month and in North America two weeks ago, German GPS maker Navigon is the first major navigation company to launch a navigation solution for the iPhone in Australia. In more than ten European countries, the app was ranked within the top three of all paid applications in the Apple Store in the first week.
The software includes many of Navigon’s navigation functions such as Reality View Pro, Lane Assistant Pro, Speed Assistant and Day & Night Mode. It also features Navigon’s map views including branded POIs along the route.
“By making the MobileNavigator for the iPhone available for users in Australia, we are further expanding our global presence in the field of navigation for mobile phones,” said Gerhard Mayr, Vice President World-Wide Mobile Phones & New Markets. “The combination of Navigon’s signature navigation features with typical functions from the iPhone creates an integrated and unique experience.”
The map display, for example, switches automatically from portrait to landscape view as soon as the iPhone is turned 90 degrees. There is also the option of navigating directly to an address from saved contacts. Furthermore, the multi touch function of the iPhone is integrated into this app and allows users to easily zoom in and out the map view with two fingers. Navigon will add more features with software updates later this year.
After downloading the application, the software and map data from Navteq is saved directly on the device. This means that users don’t have to pay subscription fees or to download maps during the navigation. The Navigon solution for Australia sells for AU$99.99, but will be available for a promotional price of AU$69.99 until August 15.
The iPhone application launch follows Navigon’s recent launch of a new portable navigation device (PND) range in Australia – now available in all Harvey Norman stores.
Key features of the Navigon MobileNavigator for the iPhone:
· Reality View Pro displays photo-realistic 3D views with actual road signs and lane guidance for highway interchanges and exits.
· Lane Assistant Pro helps drivers prepare to make an upcoming exit or turn by providing a lane map complete with arrows and actual road geometry.
· Speed Assistant with adjustable audio-visual warning.
· Day & Night Mode for map display.
· Direct Access allows navigation to contacts saved in the iPhone's address book.
· Branded POIs and POIs along the route
· 2D and 3D map view.
· Automatic switch between portrait and landscape format.
· Intelligent address entry.
· Real signpost display.
No-one can deny that $69.99 is a pretty decent price for a piece of fully fledged GPS software, however anyone interested should also be wary of market leader TomTom's offering, which is coming soon.
David Bass
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