Peter Dinham
Wednesday, 05 August 2009 15:58
Business IT -
Technology
Page 2 of 2
In his report, Foody also says that the survey
demonstrated the hidden cost and impact on staff resources of dealing
with increased transaction failures, and that 85 percent of companies
surveyed had to deploy an average of eight staff to rectify lost or
stalled transactions, with each transaction taking just under two hours
to fix.
“This research clearly highlights the
far-reaching effects of transaction failures within the travel
industry. The trend of increasing IT complexity is further compounding
revenue loss through increased lost transactions, customer churn and
inefficient use of IT resources with 97% of respondents concluding that
transaction failures were increasing operational costs.”
Foody suggests that companies should consider introducing a more
streamlined approach to monitoring transaction flows across their IT
environments, “delivering the ability to respond to changing conditions
and customer interactions as they occur.
“This will enable business leaders to capitalize on opportunities,
drive efficiencies and reduce the risk of impacting customer
experience. The more responsive approach will provide visibility and
increase understanding of the impact IT failures have on their own IT
services and their customers.”
Progress Software commissioned Vanson Bourne to undertake the research. The survey, involving 210 interviews carried out in March this year
with major companies in the USA, Europe (UK, France, Germany, The
Netherlands and Sweden) and Asia/Pacific regions, covered companies
with minimum annual sales of US$200 million and almost half with annual
sales of more than US$1billion.