Peter Dinham
Wednesday, 05 August 2009 09:04
Business IT -
Technology
Page 2 of 2
According to WatchGuard, no immediate changes will be
made to BorderWare product offerings, customer support and channel
programs, and future new products from WatchGuard or BorderWare will be
announced when they become available.
In Australia and New Zealand, Scott Robertson
says the company has ignored the global financial crisis with its
increase in sales revenue, including a 200 per cent hike in sales of
its Firebox X Peak high performance line of Unified Threat Management
(UTM) appliances among local companies.
“With or without an economic slowdown, companies have shown that they
still need to ensure that they have the proper security in place to
safeguard their businesses. At the same time, we’re seeing plans made
to bolster network security as we emerge from the downturn yet face
ever-evolving network threats.”
Robertson also announced that, as part of its program to further
advance momentum in the Australian and New Zealand market, WatchGuard
plans to recruit at least 10 new partners and to further leverage its
regional distributor relationships with Firewall Systems, WhiteGolN
Solutions, Exeed and Pactec.
“We’re looking to recruit reseller partners that can prove strong
skills in selling best-of-breed security solutions and have a motivated
team who would relish the opportunity to foster a strong, dynamic and
mutually beneficial relationship. These organisations may also have
heightened expertise in VoIP which would be particularly attractive to
WatchGuard right now.
"As organisations continue to converge networks and adopt VoIP,
businesses both large and small will have to evolve their security
architecture to ensure that their customers, users and data are safe
from VoIP threats.”
Robertson said WatchGuard had also launched a new brand marketing
campaign - “Get RED, Get SecuRED” – which he said takes advantage of
the “distinctive red colouring associated with its best-selling UTM
firewall appliances.”
According to Robertson, over the next few months, WatchGuard will roll
out an integrated communications program for Australia and New Zealand,
including advertising, direct marketing, sales promotions and events,
aimed at “bolstering the company’s brand marketing presence in the
region.”