Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Having signed up budget airline JetStar to his mobile phone-based boarding pass system, Sissit Group chief executive Aaron Hornlimann says he now hopes to sell the SMS ticketing system to car parks, stadiums, cinemas and public transport.
Hornlimann said Sissit Group, which developed the boarding pass
application in conjunction with JetStar, is already in discussions to
sell the technology into overseas airlines.
While other phone-based ticketing systems are based on detecting
patterns on mobile phone screen for barcode-like data, the Sissit
Group’s system for JetStar recognises actual letters and numbers on the phone
display.
JetStar passengers who use the airline’s Web-Check
check-in service will have the option of having their boarding sent
directly to their mobile phone as a txt up to ten days before
departure. The text message is then processed through an optical
character recognition and image processing system at the gate.
“Other systems detect patterns, while ours reads the actual txt, and
that allows you to put a lot more data onto the screen,” Hornlimann
told iTWire.
The advantage of the system is that it does not require a phone with
WAP, or that is internet-enabled, or even a phone with a large screen.
“As long as your phone can display three lines of text, you can use it. And all phones do,” he said.
Hornlimann, a serial developer/entrepreneur who’s not long into his
twenties, says he hoped to commercialise the base technology he
developed at home across a broad range of ticketing applications.
Sissit Group was already in discussion with German-based Magnetic
Automation – an access control, parking and toll-way specialist – about
a potential licensing arrangement, and he says there are several
offshore airline discussions underway that are subject to
non-disclosure arrangements.
“But this (JetStar) is our first major project with the technology, and
the biggest. But there are other applications we are looking at,”
Hornlimann told iTWire.
The Sissit Group system will be trialed by JetStar at Melbourne’s
Avalon Airport. If the trial is successful, JetStar expects to roll it
out across its nationwide network by the end of the year.
Jetstar chief executive Bruce Buchanan said the system would make JetStar a more convenient, hassle-free experience.
“These new world-first technologies will … improve service levels from
Jetstar airport customer service personnel by freeing them to get on
with the job of processing checked-in baggage.”
He said JetStar planned to introduce 24 hour automatic check-in to enhance the technological breakthrough.
David Bass
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