The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
Schmidt is probably not buying it either, and I suspect
it might have been the straw that broke the CEO's back as far as
continuing to sleep with the enemy was concerned. A decision that is
likely to be beneficial to Google and could cost Apple dearly.
Why so? Well Apple has had Google to thank
along the way for at least some of the success of the iPhone as far as
consumers are concerned. Think about it, where would the iPhone be
without YouTube, Google Maps, Google search and so on?
By increasingly kicking Google to the kerb in terms of native
application access, Apple could have picked upon the wrong kid to try
and bully in this particular playground. Google ain't the skinny ginger
kid for a start, and is not short of influential friends for a finish.
Will Schmidt be crying in the corner now that Apple is not his bestest
friend? I doubt it. Rather I suspect he will be playing more and more
with the likes of Research in Motion for example. After all, Google
Voice can go native on BlackBerry without a fight.
More importantly, as Android continues to get a grip I
think you will find Google playing with itself more and more. Why
should it bring the best of Google apps to the likes of Apple? Why
should iPhone users have the best Google experience going forward?
Much more likely that the best Google experience will be found on
Android handsets within the shortest of timeframes. The second best
experience will be with the rest of the smart phone pack, all of whom
will be queuing up to make friends.
Which leaves Apple and the iPhone looking like the school bully which
nobody likes. Apple has been accused of being cocky before now, and has
made some very bizarre decisions.
But could entering a full on war with Google be one of the most
arrogant, and ultimately most stupid, things that Steve Jobs has ever
done?
David Bass
| ComOps, a leading Australian provider of business software products and services, has won a competitive tender to deploy its Salvus safety, r…
How to Make Business Discovery Work for Your Business
Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more
Try an easy-to-use set of web-enabled
tools for business-class productivity services. Office 365 provides
anywhere-access to email, important documents, contacts, and calendars
on almost any device.
LATEST HEADLINES FROM YOUR IT
