Woolworths launches cut price mobile phone plan with Optus

Stan Beer
Monday, 03 August 2009 03:21

Business IT - Technology

“Woolworths Everyday Mobile cuts through the confusion and offers call rates that are easy to understand. There are no unnecessary extras, no lock-in contracts and no hidden charges making it the perfect choice for people who just want a simple mobile solution,” Mr Cochran said.

The product is a SIM-only service and customers can simply purchase a SIM card which can be used in any unlocked approved mobile handset. Unlocked mobile handsets are available to purchase at Woolworths Supermarkets, BIG W and Dick Smith stores across Australia.

“Customers will be able to recharge online, over the phone, when they fill up their car or when they pop in to grab some milk and bread at their nearest Woolies supermarket,” Mr Cochran added.       

Customers can port their existing mobile number or choose a new pre-paid mobile number (charges may apply from existing carrier) when they purchase their Woolworths Everyday Mobile SIM pack. Customers can also view their account balance and manage their mobile account online.

Customers with a Woolworths Everyday Money credit card can earn two points for every $1 spent purchasing an Everyday Mobile SIM card or recharge voucher at participating stores within the Woolworths group.

Woolworths Everyday Rewards customers who link their Everyday Rewards and Qantas Frequent Flyer accounts will also earn one Qantas Frequent Flyer point for every dollar spent above $30 in one transaction, when they present their Everyday Rewards card at Woolworths or BIG W stores.

Vicki Brady, Managing Director of Optus Wholesale and Satellite said this Australian first creates exciting opportunities for both companies.

“Together Optus and Woolworths have developed a fantastic product. Using Optus’ operational expertise, flexibility and the reach of the Optus mobile network combined with Woolworth’s vast distribution and retail footprint the new prepaid mobile offering will be a strong addition to the market.

“Optus recognises the opportunities non-telcos can bring to the market and is looking forward to a long and successful partnership with Australia’s number one retailer,” Ms Brady said.

The Woolworths and Optus announcement raises the likelihood that the rival Coles group, which generally tracks its competitor closely, will soon make a similar announcement with another carrier.