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Good opportunities for mobile UC providers in China: report

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“Moreover, recent reforms in the Chinese telecoms market and the release of 3G licences nationwide will promote more services and competition, further accentuating this growth.”

According to Castelli, SMEs in China are also expecting to adopt new mobile applications and, considering the magnitude of the Chinese market, he sees this as a major opportunity for vendors and service providers.

“Mobile email has the highest potential to grow, while other promising mobile applications include mobile IM and mobile multimedia, which offer great opportunities for mobile UC providers. Applications that address the specific needs of mobile workforces, such as tracking of goods or vehicles, field service automation and sales force automation, will also be in demand.”

Ovum says there are a few companies in China deploying specific solutions for people moving around within the workplace, and it sees potential for fixed–mobile convergence (FMC) solutions.
 
Castelli says many SMEs are willing to deploy PBX-like features on their mobile phones, and he says some expect these to be provided by a mobile service provider while others expect to deploy them at their own premises.

“However, it will be difficult to deploy integrated solutions based on users’ personal devices,” Castelli says, and he suggests SMEs will need to take “full control of their mobility solutions, including mobile device.”

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