Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Huawei is to include LocatioNet's amAze GPS navigation software on future GPS-enabled mobile handsets. The advertising funded service is provided at no charge.
According to LocatioNet, users of the handsets will get turn-by-turn voice-guided navigation in "many countries and will be able to view and navigate over detailed maps, high-resolution satellite imagery in over 200 large cities around the world, to view weather conditions, to search for points of interest, to search in local directories and more."
LocatioNet's amAze is claimed to run on more than 500 handsets. It comes in Java and Windows Mobile versions, and BlackBerry. LocatioNet plans to release Android and iPhone versions later this year. Individual users can download the software at no charge from http://www.amazegps.com. It is also available as a fully hosted and white-labelled service to mobile carriers, yellow pages vendors and other large brands and content providers.
The software is able to offer users coupons and ads according to their location, based on a smart ad-server gateway developed by LocatioNet. According to LocatioNet, "amAze is connected to several leading ad-server providers worldwide and retrieves from them the relevant ads to the specific user, in real-time. The ad-server gateway also offers smart sponsorship programs to brands that wish to launch amAze to their users under their own brand."
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