Peter Dinham
Wednesday, 17 June 2009 12:24
Business IT -
Technology
Page 1 of 2
Salesforce.com has deployed its website development cloud solution – Force.com Sites - for the first time in Australia with Superwoman, an Australian financial services company dedicated to women.
Salesforce says the implementation, undertaken
by partner company, Myriad Minds, formed part of a broad strategy by
Superwoman to improve the company’s marketing effectiveness by
providing more targeted communications to customers.
Superwoman routinely sends out email communications to about 50,000
customers in its Salesforce CRM database asking them to enrol for
events, and the company’s marketing manager, Anna Windress, said today
that the email marketing activity was “hugely important for Superwoman
as we engage with customers and encourage them to enlist for our
services.”
“However, we were annoying clients by not knowing who they were. We
want to make it as easy as possible for our customers to subscribe to
our services and also target them as best we can – Force.com Sites is
making it incredibly easy for us to do this.”
Windress said that traditionally email communications would involve the
customer spending several minutes in putting their contact details into
a web form, “which created an average of 500 duplicates per campaign.
“With Force.com Sites, the customer receives individual links to a
website displaying their Salesforce CRM record, typically their contact
details, eliminating the need for them to re-enter details while also
eradicating duplicates as a result.”
According to Windress, Customer retention is a key focus for Superwoman
and “we want to make sure it’s as easy as possible for customers to
enrol for our products and services.
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