Master Brokers on cloud nine with new deployment

Peter Dinham
Tuesday, 16 June 2009 08:24

Business IT - Technology

Merchandising broker, Master Brokers, has deployed a cloud computing managed service solution from vendor, LC9, to support the expansion of its business across Australia.

Master Brokers’ director, John Cutuli, says the use of a cloud solution from LC9, a division of Lucida Group, has allowed the company to avoid having to implement new applications or infrastructure as it expands its operations from one office in Brisbane to six throughout Australia, with 154 sales representatives spread across the various offices.

Cutuli says that with the business expansion, the company wanted to share the same applications across all sites but not have different versions of data at each location, with associated security and backup issues.

“Previously when we had to compile a national report, Victoria, for example, had to produce its reports in Excel and email them up to me, and I then had to take that file and merge it with my Excel reports. It was cumbersome and very time consuming.”

Master Brokers is a sales and merchandising broker in the Australian grocery industry, and according to Cutuli, the LC9 solution is the first locally available cloud computing service and is based on 3Tera’s AppLogic cloud computing platform, distributed in Australia by firstservis.
 
“I did some shopping around and all the vendors I went to wanted to reinvent the wheel and proposed costly alternatives with long timeframes.

“Then LC9 came up with a proposal to run our existing application on a hosted Citrix service built on AppLogic, thereby negating the need to move to a new database and set up.

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