Peter Dinham
Monday, 15 June 2009 14:26
Business IT -
Technology
Page 2 of 2
This year, 44 Australian companies will showcase their
innovation at the event, and Twine said CommunicAsia was an integral
part of Austrade’s strategy to boost Australia’s ICT exports to the
region. Austrade will also bring international buyers from Indonesia,
Malaysia, Philippines, Singapore, Thailand and Vietnam to maximise
prospects for Australian firms.
“The Asia Pacific includes Australia’s biggest export markets for IT
goods and services–New Zealand, Hong Kong, Singapore and Japan. South
East Asia is also a major export destination. In 2007-08, Australian
ICT exports to ASEAN member countries reached $505 million, a 21 per
cent increase from the previous year.”
According to Twine, the recent ASEAN-Australia-New Zealand Free Trade
Agreement (AANZFTA) was expected to further enhance market
opportunities when it comes into effect early next year.”
Austrade’s Singapore-based Trade Commissioner, Julianne Merriman says
Australian companies enjoy a strong reputation for innovation,
specialisation in niche technologies and quality of service around the
Asia Pacific, and she says “there are opportunities for the Australian
IT industry in telecommunications, broadband and wireless, mobile
services, eLearning, eSecurity, eGovernment, intelligent transport
systems and digital content.
“Other areas of focus include business intelligence, enterprise
applications such as ERP (enterprise resource planning) and CRM
(customer relationship management).”